{"id":10705,"date":"2022-11-27T09:15:13","date_gmt":"2022-11-27T08:15:13","guid":{"rendered":"https:\/\/www.tool4staffing.com\/?p=10705"},"modified":"2026-03-25T15:55:16","modified_gmt":"2026-03-25T14:55:16","slug":"lemailing-loutil-indispensable-du-marketing-rh","status":"publish","type":"post","link":"https:\/\/staging.tool4staffing.com\/?p=10705","title":{"rendered":"L’Emailing, l’outil indispensable du Marketing RH"},"content":{"rendered":"\t\t
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Depuis quelques ann\u00e9es nous entrons dans une nouvelle \u00e8re de recrutement, le march\u00e9 de l\u2019emploi est de plus en plus comp\u00e9titif, les talents sont difficiles \u00e0 recruter.. vous le savez mieux que personne, d\u00e9nicher de bons candidats devient mission IMPOSSIBLE.\u00a0<\/span><\/p>

Pourquoi ? parce qu\u2019ils ne candidatent plus\u2026\u00a0\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Le Marketing RH, une mode ou un enjeu de recrutement ? <\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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En tant que recruteur vous devez donc continuellement vous adapter, en d\u00e9veloppant de nouvelles m\u00e9thodes et de nouveaux outils.\u00a0<\/span><\/p>

On observe donc, depuis un certain temps, l\u2019\u00e9mergence de l\u2019expression \u201cMarketing RH\u201d. Nouvelle expression en vogue ou ph\u00e9nom\u00e8ne en plein essor ?\u00a0<\/span><\/p>

Les experts du recrutement s\u2019accordent \u00e0 dire que le Marketing RH n\u2019est pas seulement une tendance mais a bel et bien un r\u00f4le \u00e0 jouer dans le recrutement d\u2019aujourd\u2019hui et de demain. Notamment, celui d\u2019aider les entreprises \u00e0 r\u00e9soudre des probl\u00e9matiques qu\u2019elles rencontrent sur le march\u00e9 du travail.<\/span><\/p>

Le concept de Marketing RH vient renverser la relation entreprises – candidats pour devenir entreprises – prospects\/clients<\/span>. Elles doivent s\u00e9duire au m\u00eame titre que des clients leurs candidats dans un objectif de promouvoir leur organisation et de fid\u00e9liser les candidats en d\u00e9veloppant leur marque employeur<\/a>.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Pourquoi appliquer les m\u00e9thodes du marketing au recrutement ? \n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Vous direz que vous comprenez bien le concept de marketing RH, mais vous nous demanderez probablement pourquoi on assiste \u00e0 un tel bouleversement des m\u00e9thodes de recrutement<\/span>\u00a0<\/span><\/p>

Simplement, les candidats d\u2019aujourd\u2019hui veulent int\u00e9grer des entreprises dans lesquelles ils se sentent \u00e0 l\u2019aise, soutenus et respect\u00e9s. Ils sont de plus en plus exigeants et mettent au centre de leurs pr\u00e9occupations les conditions de travail et les valeurs partag\u00e9es par l\u2019entreprise.\u00a0<\/span><\/p>

Naturellement, des \u00e9l\u00e9ments cl\u00e9 du marketing RH comme la marque employeur et l\u2019exp\u00e9rience candidat attirent les bons profils.\u00a0<\/strong><\/span><\/p>

Alors quelles m\u00e9thodes utiliser ? <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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L\u2019emailing <\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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On ne le dira jamais assez aux recruteurs qu\u2019importe l\u2019issu du processus de recrutement des candidats, ils doivent \u00eatre re-contact\u00e9s !<\/strong><\/span><\/p>

Nous entendons que vous puissiez ne pas avoir le temps, traiter un grand nombre de candidatures prend du temps et vous n\u2019en n\u2019avez pas ! Dans ce cas, \u00e9quipez-vous d\u2019outils pouvant le faire \u00e0 votre place.\u00a0<\/span><\/p>

Simplement, depuis votre logiciel de prospection de talents vous avez la possibilit\u00e9 d\u2019int\u00e9grer un outil d\u2019emailing. R\u00e9diger en quelques clics des templates de mails types \u00e0 envoyer aux candidats de mani\u00e8res automatiques et massives.<\/span><\/p>

Contactez-les et capitalisez sur votre base candidats<\/strong> tout en am\u00e9liorant votre marque recruteur. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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La Newsletter <\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Comme l\u2019indique le sch\u00e9ma ci-dessus, dans la pratique courante, le candidat est contact\u00e9 seulement quand il y\u2019a des offres. Notre conseil et le conseil que tous les experts vous donneront\u00a0 est de maintenir le contact avec vos talents au travers d\u2019outils d\u2019emailing.\u00a0<\/span><\/p>

Concr\u00e8tement, int\u00e9gr\u00e9s dans votre logiciel de recrutement, vous allez pouvoir envoyer par exemple, chaque semaine une newsletter avec les postes \u00e0 pourvoir, \u00e0 vos diff\u00e9rents pools et segments de contacts. Les pools et segments \u00e9tant int\u00e9gralement enrichis par l\u2019IA<\/strong>, vos offres seront mises en avant aupr\u00e8s de potentiels candidats.\u00a0<\/span><\/p>

Le talent aura lui acc\u00e8s \u00e0 cette Newsletter depuis son portail, il pourra faire le choix de se d\u00e9sabonner s\u2019il le souhaite.\u00a0<\/span><\/p>

La aussi, pratique phare du marketing, la newsletter est un r\u00e9el lien de fid\u00e9lisation<\/strong> et de marque employeur dans le B2C. A la mani\u00e8re du B2C, tenez les candidats inform\u00e9s de vos actualit\u00e9s carri\u00e8res. En bref, soignez votre marque employeur ! <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Quels outils utiliser ? <\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Le leader am\u00e9ricain Mailchimp, propose une solution plus ch\u00e8re et facile d\u2019utilisation. L\u2019outil permet aussi l\u2019emailing et a des fonctionnalit\u00e9s telles que l\u2019automatisation, IA et analyse, segmentation peut s\u2019int\u00e9grer \u00e0 un logiciel de prospection de talents.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Sendinblue, solution avec une version gratuite (fonctionnalit\u00e9es limit\u00e9s) – made in France\u00a0<\/span><\/p>

La solution marketing et vente pour les entreprises, permet plusieurs fonctionnalit\u00e9s, telles que l\u2019Emailing, SMS Marketing, Chat, Inbox.. . con\u00e7u pour personnaliser chaque \u00e9tape du parcours client, Sendinblue s\u2019int\u00e8gre parfaitement \u00e0 Tool4staffing pour permettre \u00e0 nos clients de contacter, relancer leurs candidats de fa\u00e7on automatis\u00e9e. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Adoptez un outil efficace pour votre strat\u00e9gie de recrutement !<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Ne passez plus \u00e0 c\u00f4t\u00e9 des meilleurs talents, une fois les avoirs chass\u00e9s gr\u00e2ce \u00e0 <\/span>l\u2019automation<\/span><\/a>, vous devez les fid\u00e9liser ! Optimisez votre processus de recrutement<\/strong> et soignez votre marque employeur gr\u00e2ce \u00e0 notre logiciel de prospection de talents : Tool4staffing.\u00a0<\/span><\/p>

Vous souhaitez en savoir plus ? bookez votre d\u00e9mo<\/a>\u00a0<\/strong><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Depuis quelques ann\u00e9es nous entrons dans une nouvelle \u00e8re de recrutement, le march\u00e9 de l\u2019emploi est de plus en plus comp\u00e9titif, les talents sont difficiles \u00e0 recruter.. vous le savez mieux que personne, d\u00e9nicher de bons candidats devient mission IMPOSSIBLE.  Pourquoi ? parce qu\u2019ils ne candidatent plus\u2026   Le Marketing RH, une mode ou un enjeu […]<\/p>\n","protected":false},"author":40,"featured_media":10944,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[20],"tags":[],"class_list":["post-10705","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-carte-blanche"],"acf":[],"yoast_head":"\nL'Emailing, l'outil indispensable du Marketing RH - Tool4staffing<\/title>\n<meta name=\"description\" content=\"Le march\u00e9 de l'emploi est de plus en plus comp\u00e9titif, les entreprises doivent s'adapter. 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