{"id":13097,"date":"2023-03-13T10:25:50","date_gmt":"2023-03-13T09:25:50","guid":{"rendered":"https:\/\/www.tool4staffing.com\/?p=13097"},"modified":"2026-03-25T15:55:09","modified_gmt":"2026-03-25T14:55:09","slug":"5-exemples-d-initiatives-de-marque-recruteur-qui-sortent-vraiment-du-lot","status":"publish","type":"post","link":"https:\/\/staging.tool4staffing.com\/?p=13097","title":{"rendered":"5 exemples d\u2019initiatives de marque recruteur qui sortent (vraiment) du lot"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"13097\" class=\"elementor elementor-13097\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-86ccc79 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"86ccc79\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2d5e412\" data-id=\"2d5e412\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-00106af elementor-widget elementor-widget-text-editor\" data-id=\"00106af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Face \u00e0 la guerre des talents, les entreprises doivent mettre le paquet pour renvoyer une image attractive et s\u00e9duire les meilleurs candidats. C\u2019est pourquoi on parle de plus en plus de marque employeur comme pilier central de la strat\u00e9gie de recrutement de l\u2019entreprise.<\/p><p>Chez Tool4staffing, on pr\u00e9f\u00e8re parler de \u201cmarque recruteur\u201d. Quoi qu\u2019il en soit, il s\u2019agit d\u2019appliquer des techniques de marketing et de communication, \u00e0 destination des candidats potentiels.<\/p><p>Quand on parle de marque recruteur on pense souvent \u00e0 toutes les initiatives classiques. En voici un floril\u00e8ge :<\/p><ul><li>un beau site carri\u00e8re<\/li><li>une vid\u00e9o de pr\u00e9sentation de vos magnifiques locaux<\/li><li>des t\u00e9moignages d\u2019employ\u00e9s heureux<\/li><li>des posts sur les r\u00e9seaux sociaux<\/li><li>des initiatives de relations \u00e9cole avec des interventions sur les campus<\/li><\/ul><p>Mais certaines marques vont beaucoup plus loin, et cassent tout simplement les codes de la marque recruteur en misant sur des initiatives originales, d\u00e9cal\u00e9es, ou ultra innovantes. Voici nos 5 exemples coups de c\u0153ur de campagnes qui sortent particuli\u00e8rement du lot.<\/p><div>\u00a0<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b3c92ba elementor-widget elementor-widget-heading\" data-id=\"b3c92ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1. Voyage priv\u00e9 : utiliser les codes du dating avec la campagne Adopteunchef.com<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-02d9d72 elementor-widget elementor-widget-text-editor\" data-id=\"02d9d72\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Il y a quelques ann\u00e9es, l\u2019agence de voyage en ligne Voyage Priv\u00e9 a lanc\u00e9 une vaste campagne de recrutement, en cr\u00e9ant la plateforme adopteunchef.com. Ne la cherchez pas, elle n\u2019existe malheureusement plus, mais on vous donne un aper\u00e7u :<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf90c0d elementor-widget elementor-widget-image\" data-id=\"cf90c0d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"750\" height=\"377\" src=\"https:\/\/staging.tool4staffing.com\/wp-content\/uploads\/2023\/03\/Img-article-5-exp.png\" class=\"attachment-large size-large wp-image-13099\" alt=\"\" srcset=\"https:\/\/staging.tool4staffing.com\/wp-content\/uploads\/2023\/03\/Img-article-5-exp.png 750w, https:\/\/staging.tool4staffing.com\/wp-content\/uploads\/2023\/03\/Img-article-5-exp-300x151.png 300w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5992895 elementor-widget elementor-widget-text-editor\" data-id=\"5992895\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Le concept ? Une plateforme clairement inspir\u00e9e du c\u00e9l\u00e8bre site de rencontre Adopte un mec, qui joue sur les codes de l\u2019humour, pour proposer aux candidats de s\u2019inscrire \u00e0 un job dating.<\/p><p>La campagne n\u2019est \u00e9videmment pas pass\u00e9e inaper\u00e7ue. Elle a \u00e9t\u00e9 largement partag\u00e9e sur les r\u00e9seaux sociaux, ce qui a permis \u00e0 Voyage Priv\u00e9 de se b\u00e2tir l\u2019image d\u2019une marque particuli\u00e8rement innovante et qui ne se prend pas au s\u00e9rieux.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc7be74 elementor-widget elementor-widget-heading\" data-id=\"cc7be74\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2. Carrefour : faire passer des entretiens dans le m\u00e9taverse<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ebf396d elementor-widget elementor-widget-text-editor\" data-id=\"ebf396d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Pour s\u00e9duire les profils du digital, le g\u00e9ant de la distribution a choisi de miser sur une campagne\u2026 tr\u00e8s digitale ! Carrefour a ainsi acquis en janvier 2022 l\u2019\u00e9quivalent de 15 hypermarch\u00e9s sur le m\u00e9tavers The Sandbox, et a d\u00e9velopp\u00e9 un campus virtuel pour que les candidats puissent interagir avec les charg\u00e9s de recrutement.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45e56d4 elementor-widget elementor-widget-image\" data-id=\"45e56d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.youtube.com\/watch?time_continue=10&#038;v=mVI9b9JfOKo&#038;embeds_euri=https%3A%2F%2Fwww.phonandroid.com%2F&#038;source_ve_path=MzY4NDI&#038;feature=emb_logo\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"752\" height=\"422\" src=\"https:\/\/staging.tool4staffing.com\/wp-content\/uploads\/2023\/03\/Img-2-art-5-exp.png\" class=\"attachment-large size-large wp-image-13101\" alt=\"\" srcset=\"https:\/\/staging.tool4staffing.com\/wp-content\/uploads\/2023\/03\/Img-2-art-5-exp.png 752w, https:\/\/staging.tool4staffing.com\/wp-content\/uploads\/2023\/03\/Img-2-art-5-exp-300x168.png 300w\" sizes=\"(max-width: 752px) 100vw, 752px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64b6890 elementor-widget elementor-widget-text-editor\" data-id=\"64b6890\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Qu\u2019est-ce que cela donne concr\u00e8tement ? Un d\u00e9cor en bord de mer, orn\u00e9 de palmiers et peupl\u00e9 d\u2019avatars. Bref, un \u00e9v\u00e9nement de recrutement r\u00e9solument futuriste.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7562c833 demo-block elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7562c833\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-46420eff\" data-id=\"46420eff\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-409007a5 elementor-widget elementor-widget-text-editor\" data-id=\"409007a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Essayez-nous gratuitement<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69cf6882 elementor-widget elementor-widget-button\" data-id=\"69cf6882\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/staging.tool4staffing.com\/demande-de-demo-tool4staffing\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Essayez gratuitement<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa53bf8 elementor-widget elementor-widget-heading\" data-id=\"fa53bf8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3. Virgin Atlantic : jouer sur les codes du cin\u00e9ma avec la campagne \u201cFlying in the face of ordinary\u201d<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3944b6e elementor-widget elementor-widget-text-editor\" data-id=\"3944b6e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>La compagnie a\u00e9rienne britannique a mis\u00e9 sur une campagne vid\u00e9o fond\u00e9e sur un storytelling puissant. Cette campagne utilise en effet tous les codes des super productions hollywoodiennes et raconte l\u2019histoire de plusieurs enfants \u00e0 travers le monde, dot\u00e9s de talents qui s\u2019apparentent \u00e0 des super-pouvoirs, et qui finissent par devenir des employ\u00e9s de Virgin Atlantic.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-612281c elementor-widget elementor-widget-image\" data-id=\"612281c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.youtube.com\/watch?v=UhEWMV0rIls\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"752\" height=\"421\" src=\"https:\/\/staging.tool4staffing.com\/wp-content\/uploads\/2023\/03\/Img-3-art-5-exp.png\" class=\"attachment-large size-large wp-image-13106\" alt=\"\" srcset=\"https:\/\/staging.tool4staffing.com\/wp-content\/uploads\/2023\/03\/Img-3-art-5-exp.png 752w, https:\/\/staging.tool4staffing.com\/wp-content\/uploads\/2023\/03\/Img-3-art-5-exp-300x168.png 300w\" sizes=\"(max-width: 752px) 100vw, 752px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-faa4a08 elementor-widget elementor-widget-text-editor\" data-id=\"faa4a08\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Le r\u00e9sultat : une campagne originale et dr\u00f4le, qui pr\u00e9sente les employ\u00e9s de la marque comme des gens pas ordinaires, et leurs m\u00e9tiers comme des exp\u00e9riences pleines d\u2019aventure.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3981cd4 elementor-widget elementor-widget-heading\" data-id=\"3981cd4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4. Michel &amp; Augustin : faire le buzz avec la campagne de la DRH dans le m\u00e9tro<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5cf8b7e elementor-widget elementor-widget-text-editor\" data-id=\"5cf8b7e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Celle-l\u00e0 c\u2019est s\u00fbr, vous l\u2019avez vue passer. \u201cEst-ce que quelqu\u2019un conna\u00eet quelqu\u2019un qui conna\u00eet quelqu\u2019un qui conna\u00eet un graphiste ?\u201c, s\u2019\u00e9poumonait il y a quelques temps la DRH de Michel &amp; Augustin, en tablier orange, dans une rame de m\u00e9tro bond\u00e9e, au milieu d\u2019une foule de parisiens interloqu\u00e9s.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ddc6d77 elementor-widget elementor-widget-image\" data-id=\"ddc6d77\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.youtube.com\/watch?v=2AiE1Q7cM4k\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"751\" height=\"423\" src=\"https:\/\/staging.tool4staffing.com\/wp-content\/uploads\/2023\/03\/Img-4-art-5-exp.png\" class=\"attachment-large size-large wp-image-13108\" alt=\"\" srcset=\"https:\/\/staging.tool4staffing.com\/wp-content\/uploads\/2023\/03\/Img-4-art-5-exp.png 751w, https:\/\/staging.tool4staffing.com\/wp-content\/uploads\/2023\/03\/Img-4-art-5-exp-300x169.png 300w\" sizes=\"(max-width: 751px) 100vw, 751px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a9f9f4 elementor-widget elementor-widget-text-editor\" data-id=\"0a9f9f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>La vid\u00e9o a litt\u00e9ralement fait le tour du web, et a g\u00e9n\u00e9r\u00e9 plus de 1000 candidatures, comme le raconte Anne-Claire Long, la fameuse DRH dans une <a href=\"https:\/\/www.cadremploi.fr\/editorial\/actualites\/cadremploi-tv\/le-club-emploi\/detail\/article\/anne-claire-long-michel-et-augustin-le-recrutement-est-une-rencontre-pas-un-algorithme.html\">interview sur Cadremploi<\/a>. A plus long terme, elle a permis \u00e0 la marque de se cr\u00e9er une image r\u00e9solument sympathique et audacieuse.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59958c3 elementor-widget elementor-widget-heading\" data-id=\"59958c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">5. Red5 Studios : s\u2019inspirer de Charlie et la Chocolaterie pour recruter des d\u00e9veloppeurs<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3012767 elementor-widget elementor-widget-text-editor\" data-id=\"3012767\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Red5 Studios, une soci\u00e9t\u00e9 am\u00e9ricaine de jeux vid\u00e9os, a mis\u00e9 sur la gamification pour attirer des profils particuli\u00e8rement pl\u00e9biscit\u00e9s : les d\u00e9veloppeurs. L\u2019entreprise a imit\u00e9 le principe des \u201cgolden tickets\u201d de Willy Wonka dans Charlie et la Chocolaterie, en envoyant 100 paquets surprises \u00e0 des profils qu\u2019elle avait identifi\u00e9s comme int\u00e9ressants.\u00a0<\/p><p>Ces paquets contenaient plusieurs bo\u00eetes imbriqu\u00e9es les unes dans les autres comme des poup\u00e9es russes, et dans la derni\u00e8re bo\u00eete, on pouvait trouver un Ipod avec un message enregistr\u00e9 par le CEO et un code d\u2019acc\u00e8s personnalis\u00e9 \u00e0 un site web, invitant les profils \u00e0 venir d\u00e9couvrir l\u2019entreprise.\u00a0\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd92e39 elementor-widget elementor-widget-image\" data-id=\"cd92e39\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"305\" height=\"217\" src=\"https:\/\/staging.tool4staffing.com\/wp-content\/uploads\/2023\/03\/Img-5-art-5-exp.png\" class=\"attachment-large size-large wp-image-13113\" alt=\"\" srcset=\"https:\/\/staging.tool4staffing.com\/wp-content\/uploads\/2023\/03\/Img-5-art-5-exp.png 305w, https:\/\/staging.tool4staffing.com\/wp-content\/uploads\/2023\/03\/Img-5-art-5-exp-300x213.png 300w\" sizes=\"(max-width: 305px) 100vw, 305px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-95a5481 elementor-widget elementor-widget-text-editor\" data-id=\"95a5481\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Une campagne r\u00e9solument cr\u00e9ative, et qui a visiblement eu le succ\u00e8s escompt\u00e9 puisque d\u2019apr\u00e8s l\u2019entreprise, 99% des candidats ont r\u00e9pondu favorablement \u00e0 l\u2019invitation. Sans parler du bouche \u00e0 oreille qu\u2019a g\u00e9n\u00e9r\u00e9 l\u2019op\u00e9ration.<\/p><p>Ces initiatives hors du commun vous ont inspir\u00e9 ? Alors \u00e0 votre tour de lancer des campagnes de marque recruteur qui feront vraiment la diff\u00e9rence !<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-caed732 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"caed732\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5f245ce\" data-id=\"5f245ce\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-324017e elementor-widget elementor-widget-text-editor\" data-id=\"324017e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><em>&#8211; R\u00e9dig\u00e9 par Ingrid de Chevigny<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Face \u00e0 la guerre des talents, les entreprises doivent mettre le paquet pour renvoyer une image attractive et s\u00e9duire les meilleurs candidats. C\u2019est pourquoi on parle de plus en plus de marque employeur comme pilier central de la strat\u00e9gie de recrutement de l\u2019entreprise. Chez Tool4staffing, on pr\u00e9f\u00e8re parler de \u201cmarque recruteur\u201d. Quoi qu\u2019il en soit, [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":13127,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[183,20],"tags":[],"class_list":["post-13097","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inspirationnel-fr","category-carte-blanche"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 exemples d\u2019initiatives de marque recruteur qui sortent du lot<\/title>\n<meta name=\"description\" content=\"Face \u00e0 la guerre des talents, les entreprises doivent mettre le paquet pour renvoyer une image attractive et s\u00e9duire les meilleurs candidats.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, 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