{"id":13848,"date":"2023-05-15T10:00:00","date_gmt":"2023-05-15T08:00:00","guid":{"rendered":"https:\/\/www.tool4staffing.com\/?p=13848"},"modified":"2026-03-25T15:55:00","modified_gmt":"2026-03-25T14:55:00","slug":"outbound-recruiting-pourquoi-il-est-temps-de-changer-d-approche-dans-votre-acquisition-de-talents","status":"publish","type":"post","link":"https:\/\/staging.tool4staffing.com\/?p=13848","title":{"rendered":"Outbound recruiting : pourquoi il est temps de changer d&rsquo;approche dans votre acquisition de talents"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"13848\" class=\"elementor elementor-13848\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e24f3ac elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e24f3ac\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-520dd29\" data-id=\"520dd29\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c1d5f90 elementor-widget elementor-widget-html\" data-id=\"c1d5f90\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<iframe name=\"Ausha Podcast Player\" frameborder=\"0\" loading=\"lazy\" id=\"ausha-dNj0\" height=\"220\" style=\"border: none; width:100%; height:220px\" src=\"https:\/\/player.ausha.co\/index.html?showId=rwA4eS3l00Lk&color=%23181868&podcastId=yXZwVgUMR4ML&v=3&playerId=ausha-dNj0\"><\/iframe><script src=\"https:\/\/player.ausha.co\/ausha-player.js\"><\/script>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-86ccc79 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"86ccc79\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2d5e412\" data-id=\"2d5e412\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-00106af elementor-widget elementor-widget-text-editor\" data-id=\"00106af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Si vous \u00eates un recruteur exp\u00e9riment\u00e9, vous avez sans doute tout vu, tout entendu, et surtout tout recrut\u00e9. Vous avez tri\u00e9 des milliers de CV, pass\u00e9 des heures en entretien, et trouv\u00e9 de multiples perles rares qui ont fait la diff\u00e9rence pour votre entreprise.\u00a0<\/p><p>\u00a0<\/p><p>Mais malgr\u00e9 vos comp\u00e9tences pointues et votre large exp\u00e9rience, vous avez sans doute remarqu\u00e9 que les choses ont chang\u00e9 depuis quelques ann\u00e9es. Les offres d\u2019emploi, m\u00eame les plus all\u00e9chantes, ne suffisent plus \u00e0 attirer les candidatures. Les talents ne se bousculent plus au portillon, et vous devez rivaliser d\u2019originalit\u00e9 pour les convaincre de rejoindre votre entreprise. Il y a comme quelque chose qui cloche.<\/p><p>\u00a0<\/p><p>Le monde du recrutement \u00e9volue rapidement, et vous sentez bien que si vous continuez \u00e0 suivre les m\u00eames m\u00e9thodes qu\u2019avant, vous risquez de manquer les meilleurs candidats et de perdre du temps et de l&rsquo;argent. Il est donc temps que vous changiez d&rsquo;approche, et que vous d\u00e9couvriez le potentiel de l&rsquo;Outbound recruiting !<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b3c92ba elementor-widget elementor-widget-heading\" data-id=\"b3c92ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Recrutement : un march\u00e9 du travail qui penche d\u00e9sormais en faveur des candidats\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-02d9d72 elementor-widget elementor-widget-text-editor\" data-id=\"02d9d72\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Il y a encore quelques ann\u00e9es, les entreprises avaient l&#8217;embarras du choix et les candidats devaient se battre pour d\u00e9crocher un poste. Aujourd&rsquo;hui, c&rsquo;est souvent le contraire. Entre candidats et recruteurs, le rapport de force a chang\u00e9 : les candidats se font rares, et sont de plus en plus volatiles. Ils peuvent donc se permettre d\u2019\u00eatre plus s\u00e9lectifs quant au choix de leur employeur.\u00a0<\/p><p>\u00a0<\/p><p>Les candidats ont en quelque sorte pris le pouvoir, et en particulier sur les m\u00e9tiers dits \u201cen tension\u201d, c\u2019est-\u00e0-dire pour lesquels il y a plus d\u2019offres que de candidats en recherche. Or ces m\u00e9tiers en tension sont de plus en plus nombreux : selon une \u00e9tude de la Dares, 7 m\u00e9tiers sur 10 \u00e9taient en forte tension en 2021, alors que seuls 1 sur 4 l\u2019\u00e9taient en 2015.<\/p><p>\u00a0<\/p><p>Un exemple ? Il manquerait 20 000 ing\u00e9nieurs en France selon le syndicat Syntec-Ing\u00e9nierie. M\u00eame constat pour les infirmiers, les techniciens en \u00e9lectricit\u00e9, les aides-soignants ou encore les d\u00e9veloppeurs.<\/p><p>\u00a0<\/p><p>Les entreprises doivent donc apprendre \u00e0 se vendre et \u00e0 convaincre les talents de les rejoindre. C\u2019est l\u00e0 que l\u2019Outbound recruiting entre en jeu.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28b002c elementor-widget elementor-widget-heading\" data-id=\"28b002c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Outbound recruiting : de quoi parle-t-on ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-795e69a elementor-widget elementor-widget-heading\" data-id=\"795e69a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">La d\u00e9finition de l\u2019outbound recruiting<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ebf396d elementor-widget elementor-widget-text-editor\" data-id=\"ebf396d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>L&rsquo;outbound recruiting, c\u2019est une nouvelle m\u00e9thode proactive pour approcher les candidats potentiels. Le principe est simple : au lieu d\u2019attendre que les candidats ne viennent \u00e0 vous, la m\u00e9thode consiste \u00e0 aller \u00e0 leur rencontre en utilisant des techniques de recherche et de prise de contact.\u00a0<\/p><p>\u00a0<\/p><p>Il s\u2019agit en quelque sorte d\u2019adopter une d\u00e9marche commerciale, et de prospecter des talents dont le profil pourrait correspondre au poste sur lequel vous recrutez.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-557f6ae elementor-widget elementor-widget-heading\" data-id=\"557f6ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Outbound recruiting vs Inbound recruiting<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-76931af elementor-widget elementor-widget-text-editor\" data-id=\"76931af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Le terme d\u2019Outbound recruiting est en r\u00e9alit\u00e9 inspir\u00e9 du monde du marketing et de la vente. C\u2019est un d\u00e9riv\u00e9 du concept d\u2019Outbound marketing, lui-m\u00eame indissociable du concept d\u2019Inbound marketing.<\/p><p>\u00a0<\/p><p>A quoi correspondent ces termes barbares ?\u00a0<\/p><p>L&rsquo;Outbound marketing est un ensemble de techniques visant \u00e0 \u201cpousser\u201d un produit vers son public cible, via des campagnes d\u2019emailing, de la prospection t\u00e9l\u00e9phonique ou encore de la publicit\u00e9.\u00a0<\/p><p>L\u2019Inbound marketing, au contraire, vise \u00e0 attirer le public cible gr\u00e2ce \u00e0 des contenus informatifs ou divertissants, pour qu\u2019il d\u00e9couvre ensuite de lui-m\u00eame le produit.<\/p><p>\u00a0<\/p><p>Pour vulgariser, l\u2019Outbound repose sur des strat\u00e9gies \u201csortantes\u201d ou \u201cpush\u201d tandis que l\u2019Inbound mise sur des initiatives \u201centrantes\u201d ou \u201cpull\u201d.<\/p><p>\u00a0<\/p><p>En recrutement, c\u2019est la m\u00eame logique :\u00a0<\/p><p>L\u2019Outbound recruiting consiste \u00e0 rechercher des candidats potentiels en utilisant des techniques comme l&rsquo;utilisation des r\u00e9seaux sociaux et l&rsquo;envoi de messages directs.<\/p><p>L\u2019Inbound recruiting vise \u00e0 cr\u00e9er une marque employeur forte, afin d&rsquo;attirer l\u2019attention des candidats et de les inciter \u00e0 postuler, gr\u00e2ce \u00e0 des vid\u00e9os, des \u00e9v\u00e8nements, un blog\u2026<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16f50aa elementor-widget elementor-widget-heading\" data-id=\"16f50aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Les avantages de l\u2019Outbound recruiting<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c1a74e elementor-widget elementor-widget-text-editor\" data-id=\"4c1a74e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Si pendant longtemps, les recruteurs ne juraient que par la marque employeur et l\u2019Inbound marketing, il faut reconna\u00eetre que cette approche n\u2019est aujourd\u2019hui plus suffisante. Avoir un beau site carri\u00e8re est certes indispensable, mais cela ne vous garantira pas d\u2019attirer les candidats. D\u2019o\u00f9 l\u2019int\u00e9r\u00eat de miser \u00e9galement (et surtout) sur l\u2019Outbound recruiting.\u00a0<\/p><p>\u00a0<\/p><p>Parmi les avantages de cette nouvelle approche :<\/p><ul><li>Un acc\u00e8s \u00e0 un vaste vivier de candidats passifs : l&rsquo;Outbound recruiting permet aux recruteurs de contacter des candidats potentiels qui ne sont pas en recherche active mais qui peuvent \u00eatre int\u00e9ress\u00e9s par un nouveau challenge. La port\u00e9e est donc bien plus vaste que les m\u00e9thodes de recrutement traditionnelles.<\/li><li>Un meilleur ciblage des candidats : en choisissant les talents qu\u2019ils contactent, les recruteurs limitent les candidatures inadapt\u00e9es et s&rsquo;assurent de concentrer leurs efforts sur les profils qui r\u00e9pondent aux exigences sp\u00e9cifiques du poste.<\/li><li>Un contact direct avec les candidats : l\u2019Outbound recruiting permet d\u2019\u00e9tablir une relation plus humaine et plus personnalis\u00e9e avec les talents, ce qui peut aider \u00e0 favoriser l\u2019exp\u00e9rience candidat.\u00a0<\/li><li>Une r\u00e9duction des d\u00e9lais (et donc des co\u00fbts) de recrutement : les recruteurs peuvent identifier et contacter plus rapidement les candidats potentiels, ce qui r\u00e9duit les d\u00e9lais d&#8217;embauche et contribue \u00e0 un processus de recrutement plus efficace.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7562c833 demo-block elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7562c833\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-46420eff\" data-id=\"46420eff\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-409007a5 elementor-widget elementor-widget-text-editor\" data-id=\"409007a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Essayez-nous gratuitement<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69cf6882 elementor-widget elementor-widget-button\" data-id=\"69cf6882\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/staging.tool4staffing.com\/demande-de-demo-tool4staffing\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Essayez gratuitement<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa53bf8 elementor-widget elementor-widget-heading\" data-id=\"fa53bf8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Outbound recruiting : le guide de d\u00e9marrage<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e5f3dc0 elementor-widget elementor-widget-heading\" data-id=\"e5f3dc0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Les bases \u00e0 conna\u00eetre pour lancer sa strat\u00e9gie d\u2019Outbound recruiting<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d52288 elementor-widget elementor-widget-text-editor\" data-id=\"8d52288\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>L\u2019Outbound recruiting repose sur un principe simple : contacter la bonne personne, au bon moment et avec le bon message.<\/p><p>\u00a0<\/p><p>Pour cela, vous devez commencer par d\u00e9finir pr\u00e9cis\u00e9ment votre public cible et d\u00e9terminer les canaux de communication les plus efficaces pour l\u2019atteindre. Il peut s&rsquo;agir de LinkedIn, de sites professionnels sp\u00e9cialis\u00e9s, de r\u00e9seaux sociaux ou m\u00eame d&rsquo;\u00e9v\u00e9nements professionnels.<\/p><p>\u00a0<\/p><p>Vous devez ensuite commencer \u00e0 nouer des relations avec les candidats potentiels. Le secret ? Attirer l\u2019attention de vos interlocuteurs et adopter une approche personnalis\u00e9e. Votre objectif doit \u00eatre de cr\u00e9er une relation de confiance avec vos candidats et de les convaincre de s\u2019engager dans le processus de recrutement.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e0fcbdf elementor-widget elementor-widget-heading\" data-id=\"e0fcbdf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Choisir les bons outils pour faire de l\u2019Outbound recruiting \n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-12a1b52 elementor-widget elementor-widget-text-editor\" data-id=\"12a1b52\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>L\u2019Outbound recruiting peut \u00eatre un processus tr\u00e8s laborieux si vous n\u2019avez pas d\u2019outil adapt\u00e9. Pour \u00eatre efficace, vous devez en effet pouvoir compter sur des syst\u00e8mes qui vous permettent d\u2019organiser vos recherches, de cibler les bons candidats, et de suivre l\u2019\u00e9volution de vos prises de contact.<\/p><p><br><\/p><p>Heureusement, il existe aujourd\u2019hui des solutions d\u00e9di\u00e9es \u00e0 ce type de m\u00e9thodes. Chez Tool4staffing, nous avons d\u00e9velopp\u00e9 un TPS (Talent Prospecting Software) qui repose \u00e0 100% sur cette m\u00e9thodologie de l\u2019Outbound recruiting.&nbsp;<\/p><p><br><\/p><p>Qu\u2019est-ce qu\u2019un TPS ? C\u2019est un logiciel qui propose toutes les fonctionnalit\u00e9s classiques d\u2019un ATS (Applicant Tracking Software) comme la diffusion des annonces et la gestion des candidatures entrantes, mais aussi une multitude de fonctionnalit\u00e9s additionnelles permettant de rechercher de mani\u00e8re proactive les candidats en tension.<\/p><p><br><\/p><p>Totalement int\u00e9grable \u00e0 vos logiciels existants, Tool4staffing vous permet d\u2019automatiser votre chasse sur les CVth\u00e8ques et les r\u00e9seaux sociaux, et de lancer des campagnes cibl\u00e9es, tout en fluidifiant vos qualifications et entretiens.<\/p><p><br><\/p><p>Alors, pr\u00eats \u00e0 sortir des sentiers battus et \u00e0 tirer parti des avantages de l\u2019Outbound recruiting ?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-caed732 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"caed732\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5f245ce\" data-id=\"5f245ce\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-324017e elementor-widget elementor-widget-text-editor\" data-id=\"324017e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><em>&#8211; R\u00e9dig\u00e9 par Ingrid de Chevigny<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Si vous \u00eates un recruteur exp\u00e9riment\u00e9, vous avez sans doute tout vu, tout entendu, et surtout tout recrut\u00e9. Vous avez tri\u00e9 des milliers de CV, pass\u00e9 des heures en entretien, et trouv\u00e9 de multiples perles rares qui ont fait la diff\u00e9rence pour votre entreprise.\u00a0 \u00a0 Mais malgr\u00e9 vos comp\u00e9tences pointues et votre large exp\u00e9rience, vous [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":13866,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[196,20],"tags":[],"class_list":["post-13848","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-informatif","category-carte-blanche"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Outbound recruiting : pourquoi il est temps de changer d&#039;approche dans votre acquisition de talents<\/title>\n<meta name=\"description\" content=\"Le monde du recrutement \u00e9volue rapidement. 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