{"id":18437,"date":"2024-01-15T10:00:00","date_gmt":"2024-01-15T09:00:00","guid":{"rendered":"https:\/\/www.tool4staffing.com\/?p=18437"},"modified":"2026-03-25T15:54:16","modified_gmt":"2026-03-25T14:54:16","slug":"inbound-recruiting-lart-de-faire-venir-les-candidats-a-soi","status":"publish","type":"post","link":"https:\/\/staging.tool4staffing.com\/?p=18437","title":{"rendered":"Inbound recruiting : l\u2019art de faire venir les candidats \u00e0 soi"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"18437\" class=\"elementor elementor-18437\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8aa39de elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8aa39de\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ef7b5d1\" data-id=\"ef7b5d1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-263532d elementor-widget elementor-widget-text-editor\" data-id=\"263532d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Vous r\u00eavez que des dizaines, des centaines de candidats vous contactent spontan\u00e9ment pour rejoindre votre entreprise ? Eh bien sachez que c\u2019est la promesse de l\u2019inbound recruiting, une m\u00e9thode directement inspir\u00e9e du marketing, qui vise \u00e0 attirer, convertir, et fid\u00e9liser les talents en cr\u00e9ant du contenu.<\/span><\/p><p><span style=\"font-weight: 400;\">Quels en sont les m\u00e9canismes ? Et est-ce que \u00e7a marche vraiment ? D\u00e9couvrez les rouages de l\u2019inbound recruiting dans cet article. <\/span><\/p><h3><b>Comment fonctionne l\u2019inbound recruiting ?<\/b><\/h3><p><b>D\u00e9finition de l\u2019inbound recruiting<\/b><\/p><p><span style=\"font-weight: 400;\">L&rsquo;inbound recruiting est une approche strat\u00e9gique du recrutement qui r\u00e9invente la fa\u00e7on dont les entreprises attirent les talents, en appliquant les techniques de l\u2019inbound marketing.<\/span><\/p><p><span style=\"font-weight: 400;\">Qu\u2019est-ce que l\u2019inbound marketing ? C\u2019est une m\u00e9thodologie qui vise \u00e0 susciter l\u2019int\u00e9r\u00eat de clients potentiels gr\u00e2ce \u00e0 la cr\u00e9ation et la diffusion d\u2019informations pertinentes, ou de contenus qui r\u00e9solvent leurs probl\u00e8mes.<\/span><\/p><p><span style=\"font-weight: 400;\">Le principe est le m\u00eame pour l\u2019inbound recruiting, \u00e0 la seule diff\u00e9rence qu\u2019on ne parle pas de clients potentiels mais de talents, et que l\u2019objectif n\u2019est pas de vendre mais de recruter.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Il s\u2019agit donc de cr\u00e9er une marque employeur forte gr\u00e2ce \u00e0 un site carri\u00e8re, des articles de blog, des vid\u00e9os, des posts sur les r\u00e9seaux sociaux, etc, pour attirer les talents de mani\u00e8re organique, en mettant en avant la culture d&rsquo;entreprise, les conditions de travail ou encore les perspectives d\u2019\u00e9volution.<\/span><\/p><p><b>Le mod\u00e8le th\u00e9orique de l\u2019inbound recruiting<\/b><\/p><p><span style=\"font-weight: 400;\">L\u2019inbound recruiting se base sur un mod\u00e8le en 4 \u00e9tapes :\u00a0<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Attirer :<\/b><span style=\"font-weight: 400;\"> l\u2019enjeu est de faire conna\u00eetre l\u2019entreprise et de susciter l\u2019int\u00e9r\u00eat de candidats qualifi\u00e9s, gr\u00e2ce aux r\u00e9seaux sociaux ou au r\u00e9f\u00e9rencement naturel.<\/span><\/li><\/ul><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Convertir :<\/b><span style=\"font-weight: 400;\"> il s\u2019agit de transformer les visiteurs int\u00e9ress\u00e9s en candidats en utilisant des offres d\u2019emploi attractives, mais aussi des m\u00e9canismes tels que des formulaires en ligne, des offres de contenus exclusifs, ou des campagnes de recrutement digitales.<\/span><\/li><\/ul><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Recruter :<\/b><span style=\"font-weight: 400;\"> l\u2019objectif est de maximiser l\u2019engagement des candidats tout au long du processus de recrutement gr\u00e2ce \u00e0 des contenus comme des emails ou des foires aux questions (FAQ), pour qu&rsquo;ils veuillent rejoindre l\u2019entreprise.<\/span><\/li><\/ul><ul><li aria-level=\"1\"><b>Fid\u00e9liser : <\/b><span style=\"font-weight: 400;\">cette derni\u00e8re \u00e9tape consiste \u00e0 transformer les employ\u00e9s en ambassadeurs, gr\u00e2ce \u00e0 des newsletters internes, des campagnes d\u2019<\/span><i><span style=\"font-weight: 400;\">employee advocacy<\/span><\/i><span style=\"font-weight: 400;\">, ou encore de questionnaires de feedback.<\/span><\/li><\/ul><p><b>Quelques exemples de strat\u00e9gies d\u2019inbound recruiting<\/b><\/p><p><span style=\"font-weight: 400;\">L\u2019entreprise britannique Wise est le parfait exemple d\u2019une strat\u00e9gie d\u2019inbound recruiting r\u00e9ussie : sur son <\/span><span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.wise.jobs\/\"><span style=\"font-weight: 400;\">site carri\u00e8re<\/span><\/a><\/span><span style=\"font-weight: 400;\">, elle propose en effet une multitude de contenus pour s\u00e9duire les candidats. Elle y raconte son histoire et y promeut ses valeurs, gr\u00e2ce \u00e0 des pages d\u00e9di\u00e9es, des vid\u00e9os et des articles de blog. Elle donne la parole \u00e0 ses employ\u00e9s en partageant des vlogs (blogs vid\u00e9os), et des interviews portraits. L\u2019entreprise a \u00e9galement un <\/span><span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.instagram.com\/wisecareers\/\"><span style=\"font-weight: 400;\">compte Instagram d\u00e9di\u00e9 \u00e0 sa marque employeur<\/span><\/a><\/span><span style=\"font-weight: 400;\">, sur lequel elle partage des photos de ses \u00e9quipes au quotidien, pr\u00e9sente ses bureaux et relaie ses campagnes de recrutement.<\/span><\/p><p><span style=\"font-weight: 400;\">Autre exemple : la start-up fran\u00e7aise Shine, qui partage \u00e9galement \u00e9norm\u00e9ment de contenus \u00e0 destination de ses candidats sur un <\/span><span style=\"font-weight: 400;\">site d\u00e9di\u00e9<\/span><span style=\"font-weight: 400;\">. Pr\u00e9sentation des \u00e9quipes, engagements RSE, FAQ, et m\u00eame un <\/span><span style=\"font-weight: 400;\">simulateur de salaire<\/span><span style=\"font-weight: 400;\"> : tout est fait pour informer les talents avec transparence et leur donner envie de rejoindre l\u2019entreprise.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7eef5b6 demo-block elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7eef5b6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-c69e624\" data-id=\"c69e624\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ca9a52e elementor-widget elementor-widget-text-editor\" data-id=\"ca9a52e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Essayez-nous gratuitement<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27c6025 elementor-widget elementor-widget-button\" data-id=\"27c6025\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/staging.tool4staffing.com\/demande-de-demo-tool4staffing\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Essayez gratuitement<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f7a3c16 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f7a3c16\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-10068a8\" data-id=\"10068a8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-931d759 elementor-widget elementor-widget-text-editor\" data-id=\"931d759\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3><b>Les avantages de l\u2019inbound recruiting<\/b><\/h3><p><b>Toucher un large public de candidats<\/b><\/p><p><span style=\"font-weight: 400;\">L\u2019inbound recruiting permet d\u2019augmenter la notori\u00e9t\u00e9 spontan\u00e9e de l\u2019entreprise, et de se constituer ainsi un vaste <\/span><a href=\"https:\/\/staging.tool4staffing.com\/blog\/comment-creer-et-entretenir-un-vivier-de-candidats\/\"><span style=\"font-weight: 400;\"><span style=\"text-decoration: underline;\">vivier de candidats<\/span><\/span><\/a><span style=\"font-weight: 400;\">, en touchant des profils qui n\u2019auraient probablement jamais postul\u00e9 sinon. Cette m\u00e9thode permet notamment d\u2019attirer des candidats passifs, c\u2019est-\u00e0-dire des candidats qui ne sont pas en recherche active, mais qui sont \u00e0 l\u2019\u00e9coute de nouvelles opportunit\u00e9s.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Selon Clear Company, l&rsquo;inbound recruiting permet m\u00eame d\u2019augmenter de 75% la conversion de ces candidats passifs !<\/span><\/p><p>\u00a0<\/p><p><b>Renforcer l\u2019engagement des candidats<\/b><\/p><p><span style=\"font-weight: 400;\">L\u2019inbound recruiting adopte une d\u00e9marche non-intrusive, qui permet de cr\u00e9er de la confiance avec les candidats, et d\u2019am\u00e9liorer leur exp\u00e9rience tout au long du processus de recrutement.<\/span><\/p><p><span style=\"font-weight: 400;\">En offrant du contenu informatif et engageant, qui r\u00e9pond aux besoins des candidats, les entreprises favorisent en effet une connexion plus authentique et transparente avec leurs talents et renforcent leur volont\u00e9 de s\u2019engager.<\/span><\/p><p>\u00a0<\/p><p><b>Recruter \u00e0 moindre co\u00fbt<\/b><\/p><p><span style=\"font-weight: 400;\">L\u2019inbound recruiting permet \u00e0 l\u2019entreprise d\u2019optimiser ses efforts de recrutements, en attirant des candidats d\u00e9j\u00e0 int\u00e9ress\u00e9s, et align\u00e9s avec la culture et les valeurs de l\u2019organisation. R\u00e9sultat : les recruteurs gagnent du temps et les cycles de recrutement sont plus courts par rapport aux canaux traditionnels, ce qui r\u00e9duit les co\u00fbts.<\/span><\/p><p><span style=\"font-weight: 400;\">Selon NewsBreed, apr\u00e8s un an de mise en place d\u2019une strat\u00e9gie d\u2019inbound recruiting, la dur\u00e9e du processus de recrutement diminue de 49% et le co\u00fbt d&rsquo;acquisition des candidats est r\u00e9duit \u00e0 hauteur de 85% ! Impressionnant, n\u2019est-ce pas ?<\/span><\/p><h3><b>Inbound recruiting vs outbound recruiting<\/b><\/h3><p><b>L\u2019inbound recruiting, oppos\u00e9 de l\u2019outbound recruiting ?<\/b><\/p><p><span style=\"text-decoration: underline;\"><a href=\"https:\/\/staging.tool4staffing.com\/blog\/outbound-recruiting-pourquoi-il-est-temps-de-changer-d-approche-dans-votre-acquisition-de-talents\/\"><span style=\"font-weight: 400;\">L\u2019outbound recruiting<\/span><\/a><\/span><span style=\"font-weight: 400;\"> consiste \u00e0 faire de la chasse de t\u00eate ou du <\/span><i><span style=\"font-weight: 400;\">sourcing<\/span><\/i><span style=\"font-weight: 400;\">, en ciblant des profils sp\u00e9cifiques et en allant directement \u00e0 leur rencontre, g\u00e9n\u00e9ralement sous la forme de messages personnalis\u00e9s.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Inbound et outbound recruiting sont souvent d\u00e9crits comme des m\u00e9thodes oppos\u00e9es. Et pour cause : l\u2019inbound, souvent qualifi\u00e9 d'\u00a0\u00bbentrant\u00a0\u00bb, vise finalement \u00e0 attirer naturellement les candidats, tandis que l&rsquo;outbound, qualifi\u00e9 de \u00ab\u00a0sortant\u00a0\u00bb, repose sur une approche de prise de contact plus directe.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Mais alors faut-il privil\u00e9gier l\u2019inbound ou l\u2019outbound recruiting ?<\/span> <span style=\"font-weight: 400;\">Eh bien la r\u00e9ponse est simple : les deux mon capitaine ! <\/span><\/p><p>\u00a0<\/p><p><b>L\u2019inbound et l\u2019outbound recruiting : deux m\u00e9thodes compl\u00e9mentaires<\/b><\/p><p><span style=\"font-weight: 400;\">S\u2019il est \u00e9videmment essentiel de d\u00e9velopper une marque employeur solide, et d\u2019utiliser tous les leviers possibles pour attirer les talents via l\u2019inbound recruiting, cette m\u00e9thode n\u2019est g\u00e9n\u00e9ralement pas suffisante pour combler les besoins en recrutement de l\u2019entreprise.<\/span><\/p><p><span style=\"font-weight: 400;\">Il est souvent essentiel de miser \u00e9galement sur l\u2019outbound recruiting, notamment sur les m\u00e9tiers p\u00e9nuriques, pour lesquels les candidats sont moins nombreux que les offres d\u2019emploi. C\u2019est un constat que nous faisons tous les jours chez <\/span><a href=\"https:\/\/staging.tool4staffing.com\/\"><span style=\"font-weight: 400;\"><span style=\"text-decoration: underline;\">Tool4staffing<\/span><\/span><\/a><span style=\"font-weight: 400;\">, et c\u2019est d\u2019ailleurs la base de notre vision.<\/span><\/p><p><span style=\"font-weight: 400;\">Morale de l\u2019histoire : les deux approches, loin de s\u2019opposer, sont totalement compl\u00e9mentaires. Les entreprises qui parviennent \u00e0 recruter efficacement sont bien souvent celles qui maximisent leur port\u00e9e en combinant inbound et outbound recruiting.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Vous r\u00eavez que des dizaines, des centaines de candidats vous contactent spontan\u00e9ment pour rejoindre votre entreprise ?<\/p>\n","protected":false},"author":5,"featured_media":24508,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[20],"tags":[],"class_list":["post-18437","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-carte-blanche"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Inbound recruiting : l\u2019art de faire venir les candidats \u00e0 soi - 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