{"id":25331,"date":"2025-06-03T10:00:00","date_gmt":"2025-06-03T08:00:00","guid":{"rendered":"https:\/\/www.tool4staffing.com\/?p=25331"},"modified":"2026-03-25T15:45:29","modified_gmt":"2026-03-25T14:45:29","slug":"linkedin-vs-tiktok-ou-trouver-vos-futurs-talents-en-2025","status":"publish","type":"post","link":"https:\/\/staging.tool4staffing.com\/?p=25331","title":{"rendered":"LinkedIn vs TikTok : o\u00f9 trouver vos futurs talents en 2025 ?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"25331\" class=\"elementor elementor-25331\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e4f2766 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e4f2766\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2a7db86\" data-id=\"2a7db86\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5decac4 elementor-widget elementor-widget-text-editor\" data-id=\"5decac4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Ils ne postulent pas. Ils ne r\u00e9pondent pas. Et quand, miracle, ils d\u00e9crochent, ils disparaissent aussi vite qu\u2019un snap. Recruter des jeunes talents, c\u2019est devenu un vrai parcours du combattant.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Il faut dire que les nouvelles g\u00e9n\u00e9rations bousculent les r\u00e8gles du recrutement classique. Avec l\u2019arriv\u00e9e de la Gen Z (et bient\u00f4t de la Gen Alpha) sur le march\u00e9 du travail, LinkedIn, canal historique des recruteurs, montre de plus en plus ses limites.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pendant ce temps-l\u00e0, TikTok gagne du terrain, et s\u2019impose comme un nouveau terrain de jeu pour les recruteurs les plus agiles.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mais faut-il vraiment y aller ? Ou est-ce juste un \u00e9ni\u00e8me effet de mode ? On vous aide \u00e0 y voir plus clair.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0c30258 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0c30258\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cad1b6b\" data-id=\"cad1b6b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e325f85 elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"e325f85\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;no_headings_message&quot;:&quot;Aucun titre n\\u2019a \\u00e9t\\u00e9 trouv\\u00e9 sur cette page.&quot;,&quot;marker_view&quot;:&quot;numbers&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h2 class=\"elementor-toc__header-title\">\n\t\t\t\tSommaire : \t\t\t<\/h2>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__e325f85\" aria-expanded=\"true\" aria-label=\"Ouvrir la table des mati\u00e8res\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__e325f85\" aria-expanded=\"true\" aria-label=\"Fermer la table des mati\u00e8res\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__e325f85\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-172e6c5 elementor-widget elementor-widget-heading\" data-id=\"172e6c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">LinkedIn vs TikTok : deux plateformes, deux visions du recrutement<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3171dee elementor-widget elementor-widget-heading\" data-id=\"3171dee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">LinkedIn : le bastion des recruteurs<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a566dc8 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"a566dc8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">S\u2019il fallait d\u00e9signer un fief incontest\u00e9 du recrutement, LinkedIn serait couronn\u00e9 sans h\u00e9sitation. Avec plus d\u2019un milliard d\u2019utilisateurs dans le monde, dont 30 millions en France (source : <\/span><a href=\"https:\/\/www.lemonde.fr\/pixels\/article\/2024\/09\/29\/linkedin-le-reseau-social-des-professionnels-a-fait-sa-mue_6338305_4408996.html?utm_source=chatgpt.com\">Le Monde, 2024<\/a><span style=\"font-weight: 400;\">), la plateforme est aujourd\u2019hui incontournable pour la chasse de talents, notamment sur les profils qualifi\u00e9s et exp\u00e9riment\u00e9s.<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">Et pour cause : tout l\u2019\u00e9cosyst\u00e8me est taill\u00e9 pour les pros. InMails pour contacter directement les candidats, groupes et publications pour construire sa notori\u00e9t\u00e9, algorithmes de matching pour affiner les recherches\u2026 C\u2019est un peu le couteau suisse des recruteurs modernes.<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">Mais soyons honn\u00eates : pour les jeunes, LinkedIn est parfois per\u00e7u comme un r\u00e9seau \u201cde vieux\u201d. Trop s\u00e9rieux, trop format\u00e9, trop corporate. Pour eux, c\u2019est un peu le Facebook du monde pro : utile, mais pas franchement cool. R\u00e9sultat : m\u00eame s\u2019ils s\u2019y inscrivent, ils ne l\u2019utilisent pas vraiment\u2026 ou juste le temps de d\u00e9crocher un stage.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-251bb81 elementor-widget elementor-widget-heading\" data-id=\"251bb81\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">TikTok : le nouveau terrain de jeu inattendu\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b592ff7 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"b592ff7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Pendant ce temps, TikTok s\u2019impose comme le repaire num\u00e9rique des 16-25 ans, qui y passent en moyenne 34h par mois (source : <\/span><a href=\"https:\/\/wearesocial.com\/fr\/blog\/2024\/01\/digital-2024\/\">We are social, 2024<\/a><span style=\"font-weight: 400;\">). Et contrairement \u00e0 ce que l\u2019on croit encore trop souvent, on n\u2019y trouve pas que des chor\u00e9graphies trendy ou des tutos de maquillage.<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">Ce qui cartonne ? Des contenus ultra-courts, hyper visuels, souvent tourn\u00e9s \u00e0 la vol\u00e9e, avec une narration spontan\u00e9e et un ton direct. On scroll, on like, on commente, on partage. Et surtout : on s\u2019engage.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">C\u2019est pr\u00e9cis\u00e9ment l\u00e0 que r\u00e9side le potentiel RH. Car si la plateforme est encore largement sous-exploit\u00e9e par les recruteurs, certaines entreprises commencent \u00e0 l\u2019utiliser pour travailler leur <\/span><a href=\"https:\/\/staging.tool4staffing.com\/blog\/tout-ce-que-vous-devez-savoir-sur-la-marque-employeur\/#:~:text=La%20marque%20employeur%20se%20travaille,et%20d'un%20emploi%20stable.\">marque employeur<\/a><span style=\"font-weight: 400;\">, mettre en avant leurs m\u00e9tiers, ou attirer l\u2019attention de profils qui ne fr\u00e9quentent pas les jobboards classiques.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">TikTok n\u2019est donc pas (encore) un outil de sourcing \u00e0 proprement parler. Mais c\u2019est un canal d\u2019attraction puissant. \u00c0 condition de bien en comprendre les codes.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-4df62cb demo-block elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4df62cb\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-db49a3d\" data-id=\"db49a3d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cf4e2eb elementor-widget elementor-widget-text-editor\" data-id=\"cf4e2eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Essayez-nous gratuitement<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b108db4 elementor-widget elementor-widget-button\" data-id=\"b108db4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/staging.tool4staffing.com\/demande-de-demo-tool4staffing\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Essayez gratuitement<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ef6ad9 elementor-widget elementor-widget-heading\" data-id=\"1ef6ad9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Recruter sur TikTok : ce qui marche (et ce qui ne marche pas)\n\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a8e3d3f elementor-widget elementor-widget-heading\" data-id=\"a8e3d3f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Recruter sur TikTok : pour qui, pour quoi ?\n\n\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b351508 elementor-widget elementor-widget-text-editor\" data-id=\"b351508\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">On ne va pas se mentir : TikTok n\u2019est pas fait pour tous les recruteurs, ni pour tous les m\u00e9tiers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Si vous ciblez uniquement des profils tr\u00e8s exp\u00e9riment\u00e9s, peu connect\u00e9s ou peu friands de r\u00e9seaux sociaux, vous pouvez passer votre tour. En revanche, si vous recrutez en masse des profils jeunes (stagiaires, alternants, jeunes dipl\u00f4m\u00e9s\u2026) alors TikTok peut devenir votre prochaine mine d\u2019or.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Quels profils y sont vraiment pr\u00e9sents ?\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Les profils cr\u00e9atifs (graphistes, monteurs, community managers) pour qui TikTok est un terrain d\u2019expression naturel.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Des m\u00e9tiers op\u00e9rationnels ou en tension : h\u00f4tellerie-restauration, retail, commerce\u2026 o\u00f9 le recrutement classique a d\u00e9j\u00e0 montr\u00e9 ses limites.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Et m\u00eame certains profils tech juniors, curieux, \u00e0 l\u2019aff\u00fbt d\u2019employeurs qui sortent du lot.<\/span><\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eddde72 elementor-widget elementor-widget-heading\" data-id=\"eddde72\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Quels usages c\u00f4t\u00e9 RH ?\n\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2526d16 elementor-widget elementor-widget-text-editor\" data-id=\"2526d16\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">TikTok n\u2019est pas un outil de recrutement direct, qui peut remplacer une CVth\u00e8que ou un outil de prospection de talents. Il n\u2019y a pas de moteur de recherche de profils, pas de messagerie fluide, pas de vraie logique de sourcing. Impossible d\u2019y trouver votre prochain data scientist par un simple scroll.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mais c\u2019est un levier puissant pour travailler l\u2019attractivit\u00e9 de votre entreprise. Vous pouvez par exemple utiliser la plateforme pour :<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pr\u00e9senter vos m\u00e9tiers et vos coulisses : en vid\u00e9o courte, mobile, spontan\u00e9e. Montrer les visages, les locaux, l\u2019ambiance r\u00e9elle.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Humaniser votre entreprise : donner la parole \u00e0 vos collaborateurs, montrer le quotidien sans filtre, casser les clich\u00e9s RH.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">G\u00e9n\u00e9rer du trafic qualifi\u00e9 vers votre site carri\u00e8re : avec des appels \u00e0 l\u2019action malins, discrets mais efficaces.<\/span><\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9895fc3 elementor-widget elementor-widget-heading\" data-id=\"9895fc3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Les limites (et les pi\u00e8ges) \u00e0 conna\u00eetre\n\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b81152 elementor-widget elementor-widget-text-editor\" data-id=\"3b81152\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">TikTok a du potentiel pour attirer les talents, c\u2019est un fait. Mais il vient aussi avec son lot de contraintes, qu\u2019il vaut mieux anticiper pour \u00e9viter les d\u00e9sillusions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">D\u2019abord, c\u2019est un canal exigeant. Les contenus doivent \u00eatre courts, rythm\u00e9s, r\u00e9guliers. Reposter une vid\u00e9o LinkedIn ne suffit pas : il faut comprendre les codes de la plateforme (sons, hashtags, montage, ton\u2026). Et \u00e7a, \u00e7a demande du temps (et un peu de talent).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Autre risque : le faux pas. Un contenu mal calibr\u00e9, trop mis en sc\u00e8ne ou pas assez authentique peut vite faire flop\u2026 voire nuire \u00e0 votre image employeur. Rien de pire qu\u2019une vid\u00e9o jug\u00e9e \u201ccringe\u201d par votre audience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Enfin, le retour sur investissement est difficile \u00e0 mesurer. TikTok agit surtout en haut du funnel : on parle d\u2019attention, de notori\u00e9t\u00e9, pas de candidatures imm\u00e9diates. Mais utilis\u00e9 intelligemment, il peut devenir un levier puissant pour vous diff\u00e9rencier dans la dur\u00e9e.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af62052 elementor-widget elementor-widget-heading\" data-id=\"af62052\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">LinkedIn et TikTok : bien les utiliser, c\u2019est surtout bien les combiner\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c651413 elementor-widget elementor-widget-text-editor\" data-id=\"c651413\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Alors finalement, faut-il choisir entre TikTok et LinkedIn ? En r\u00e9alit\u00e9, poser la question, c\u2019est d\u00e9j\u00e0 se tromper de combat. L\u2019enjeu n\u2019est pas de trancher, mais de composer intelligemment.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Parce que ces deux plateformes ne s\u2019opposent pas, elles se compl\u00e8tent.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">LinkedIn reste imbattable pour approcher des profils exp\u00e9riment\u00e9s, cr\u00e9er un lien direct et sourcer efficacement. Surtout avec l\u2019aide d\u2019outils d\u2019automatisation comme <\/span><a href=\"https:\/\/staging.tool4staffing.com\/\">Tool4staffing<\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">TikTok, lui, joue un r\u00f4le bien plus en amont : il capte l\u2019attention, renforce la marque employeur, cr\u00e9e du lien \u00e9motionnel avec les plus jeunes. Ceux qui ne vous auraient m\u00eame pas vus passer ailleurs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Le vrai sujet, c\u2019est donc l\u2019orchestration. \u00c0 vous d\u2019adapter vos formats, vos messages et vos canaux selon vos <\/span><a href=\"https:\/\/staging.tool4staffing.com\/blog\/la-methode-pour-definir-un-candidate-persona-et-booster-son-sourcing\/\">candidate personas<\/a><span style=\"font-weight: 400;\">. L\u2019objectif : \u00eatre l\u00e0 o\u00f9 ils sont, avec le bon ton, au bon moment !<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-59a4b9d demo-block elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"59a4b9d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-dd68a15\" data-id=\"dd68a15\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3b4cbf7 elementor-widget elementor-widget-text-editor\" data-id=\"3b4cbf7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Essayez-nous gratuitement<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cdb6565 elementor-widget elementor-widget-button\" data-id=\"cdb6565\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/staging.tool4staffing.com\/demande-de-demo-tool4staffing\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Essayez gratuitement<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Ils ne postulent pas. Ils ne r\u00e9pondent pas. Et quand, miracle, ils d\u00e9crochent, ils disparaissent aussi vite qu\u2019un snap. Recruter des jeunes talents, c\u2019est devenu un vrai parcours du combattant. Il faut dire que les nouvelles g\u00e9n\u00e9rations bousculent les r\u00e8gles du recrutement classique. Avec l\u2019arriv\u00e9e de la Gen Z (et bient\u00f4t de la Gen Alpha) [&hellip;]<\/p>\n","protected":false},"author":40,"featured_media":25344,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[20],"tags":[],"class_list":["post-25331","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-carte-blanche"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>LinkedIn vs TikTok : o\u00f9 trouver vos futurs talents en 2025 ?<\/title>\n<meta name=\"description\" content=\"Avec l\u2019arriv\u00e9e de la Gen Z, LinkedIn, canal historique, montre de plus en plus ses limites. 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