{"id":25643,"date":"2025-07-21T10:39:16","date_gmt":"2025-07-21T08:39:16","guid":{"rendered":"https:\/\/www.tool4staffing.com\/?p=25643"},"modified":"2026-03-25T15:45:07","modified_gmt":"2026-03-25T14:45:07","slug":"talent-nurturing-la-methode-ultime-pour-transformer-votre-base-de-donnees-candidats-en-machine-a-recruter","status":"publish","type":"post","link":"https:\/\/staging.tool4staffing.com\/?p=25643","title":{"rendered":"Talent nurturing : la m\u00e9thode ultime pour transformer votre base de donn\u00e9es candidats en machine \u00e0 recruter"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"25643\" class=\"elementor elementor-25643\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e4f2766 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e4f2766\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2a7db86\" data-id=\"2a7db86\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5decac4 elementor-widget elementor-widget-text-editor\" data-id=\"5decac4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">La plupart des entreprises poss\u00e8dent un tr\u00e9sor sous-exploit\u00e9 : leur base de donn\u00e9es candidats. Des centaines, parfois des milliers de profils qualifi\u00e9s, qui dorment dans les tr\u00e9fonds de leur <\/span><a href=\"https:\/\/staging.tool4staffing.com\/blog\/tout-savoir-sur-lats-outil-phare-en-recrutement\/\">ATS<\/a><span style=\"font-weight: 400;\">.<\/span><\/p><p><span style=\"font-weight: 400;\">La cl\u00e9 pour les r\u00e9activer ? Le talent nurturing. Une approche simple, mais strat\u00e9gique, pour entretenir une relation continue avec vos candidats, m\u00eame quand vous n\u2019avez rien \u00e0 leur proposer.<\/span><\/p><p><span style=\"font-weight: 400;\">On vous explique pourquoi (et surtout comment) vous y mettre d\u00e8s maintenant !<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0c30258 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0c30258\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cad1b6b\" data-id=\"cad1b6b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e325f85 elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"e325f85\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;no_headings_message&quot;:&quot;Aucun titre n\\u2019a \\u00e9t\\u00e9 trouv\\u00e9 sur cette page.&quot;,&quot;marker_view&quot;:&quot;numbers&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h2 class=\"elementor-toc__header-title\">\n\t\t\t\tSommaire : \t\t\t<\/h2>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__e325f85\" aria-expanded=\"true\" aria-label=\"Ouvrir la table des mati\u00e8res\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__e325f85\" aria-expanded=\"true\" aria-label=\"Fermer la table des mati\u00e8res\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__e325f85\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-172e6c5 elementor-widget elementor-widget-heading\" data-id=\"172e6c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Qu\u2019est-ce que le talent nurturing\u2026 et pourquoi s\u2019y int\u00e9resser ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3664a74 elementor-widget elementor-widget-heading\" data-id=\"3664a74\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Un concept h\u00e9rit\u00e9 des fonctions marketing et sales<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a566dc8 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"a566dc8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">\u00c0 l\u2019origine, le nurturing est une technique commerciale. L\u2019id\u00e9e : entretenir une relation dans le temps avec un prospect qui n\u2019est pas encore pr\u00eat \u00e0 acheter, pour \u00eatre en pole position le jour o\u00f9 il le sera.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">Dans le recrutement, c\u2019est exactement la m\u00eame logique. Le talent nurturing, c\u2019est l\u2019art de maintenir un lien avec des candidats \u201cdormants\u201d, ceux que vous avez d\u00e9j\u00e0 identifi\u00e9s, parfois m\u00eame rencontr\u00e9s, mais qui ne sont pas activement en recherche ou que vous n\u2019\u00eates pas pr\u00eat \u00e0 embaucher.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">Le but n\u2019est pas de leur vendre un poste dans l\u2019imm\u00e9diat, mais de continuer discr\u00e8tement \u00e0 exister dans leur paysage professionnel, pour pouvoir les recontacter le jour o\u00f9 leur profil correspondra \u00e0 l\u2019un de vos besoins.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-4df62cb demo-block elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4df62cb\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-db49a3d\" data-id=\"db49a3d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cf4e2eb elementor-widget elementor-widget-text-editor\" data-id=\"cf4e2eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Essayez-nous gratuitement<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b108db4 elementor-widget elementor-widget-button\" data-id=\"b108db4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/staging.tool4staffing.com\/demande-de-demo-tool4staffing\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Essayez gratuitement<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-12ef16e elementor-widget elementor-widget-heading\" data-id=\"12ef16e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Ce que vous avez \u00e0 y gagner<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b592ff7 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"b592ff7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Le talent nurturing, ce n\u2019est pas juste une belle id\u00e9e marketing \u00e0 caser dans une strat\u00e9gie RH. C\u2019est un levier tr\u00e8s concret pour am\u00e9liorer vos recrutements.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">En entretenant une relation r\u00e9guli\u00e8re avec les bons profils, vous pouvez en effet :<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">R\u00e9duire vos d\u00e9lais de sourcing, en activant rapidement des talents d\u00e9j\u00e0 qualifi\u00e9s, et avec qui vous avez m\u00eame parfois d\u00e9j\u00e0 construit du lien.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Diminuer vos <\/span><a href=\"https:\/\/staging.tool4staffing.com\/blog\/au-fait-savez-vous-combien-vous-coute-un-recrutement\/\">co\u00fbts de recrutement<\/a><span style=\"font-weight: 400;\">, en capitalisant sur l\u2019existant (jusqu\u2019\u00e0 deux fois moins cher selon une \u00e9tude Phoenix Concilium)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cr\u00e9er un lien de confiance avec des profils qui, autrement, auraient disparu dans la nature.<\/span><\/li><\/ul><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">Dans un march\u00e9 o\u00f9 les meilleurs candidats sont rarement disponibles, c\u2019est une longueur d\u2019avance pr\u00e9cieuse.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">Mais attention, pour que \u00e7a fonctionne, il faut avoir une base solide sur laquelle s\u2019appuyer.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-59a4b9d demo-block elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"59a4b9d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-dd68a15\" data-id=\"dd68a15\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3b4cbf7 elementor-widget elementor-widget-text-editor\" data-id=\"3b4cbf7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Essayez-nous gratuitement<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cdb6565 elementor-widget elementor-widget-button\" data-id=\"cdb6565\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/staging.tool4staffing.com\/demande-de-demo-tool4staffing\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Essayez gratuitement<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ef6ad9 elementor-widget elementor-widget-heading\" data-id=\"1ef6ad9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Avant de vous lancer : les pr\u00e9requis d\u2019un bon talent nurturing<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b351508 elementor-widget elementor-widget-text-editor\" data-id=\"b351508\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Le talent nurturing n\u2019a de sens que si votre base de donn\u00e9es candidats tient la route. Et soyons honn\u00eates : dans beaucoup d\u2019entreprises, ce n\u2019est pas vraiment le cas.<\/span><\/p><p><span style=\"font-weight: 400;\">Des doublons, des CV datant de 2016, des infos manquantes, des intitul\u00e9s flous\u2026 Difficile de cr\u00e9er du lien dans la dur\u00e9e si on ne sait m\u00eame plus qui est qui.<\/span><\/p><p><span style=\"font-weight: 400;\">Avant d\u2019entretenir la relation, il faut donc s\u2019assurer d\u2019avoir une base :<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Compl\u00e8te : avec toutes les infos utiles (poste actuel, mobilit\u00e9, dispo, secteur, etc.).<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00c0 jour : adieu les candidats qui ont chang\u00e9 de m\u00e9tier ou qui ont pris leur retraite.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Segment\u00e9e : par m\u00e9tier, s\u00e9niorit\u00e9, localisation, app\u00e9tence \u00e0 bouger\u2026<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Facilement interrogeable : avec un moteur de recherche puissant et des filtres pertinents.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Si le sujet vous int\u00e9resse, courrez regarder le <\/span><a href=\"https:\/\/staging.tool4staffing.com\/blog\/replay-les-meilleurs-candidats-vous-les-connaissez-deja\/\" target=\"_blank\" rel=\"noopener\">replay de notre webinar \u201cLes meilleurs candidats ? Vous les connaissez d\u00e9j\u00e0\u201d<\/a><span style=\"font-weight: 400;\">, anim\u00e9 avec notre partenaire Assessfirst. On y donne plein de conseils pratiques pour <\/span><a href=\"https:\/\/staging.tool4staffing.com\/blog\/comment-creer-et-entretenir-un-vivier-de-candidats\/\"><span style=\"font-weight: 400;\">cr\u00e9er et g\u00e9rer un vivier de candidats<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p><p><span style=\"font-weight: 400;\">Et non, Excel ne suffit pas. Pas plus qu\u2019un ATS mal exploit\u00e9. Il faut pouvoir miser sur un outil structurant.<\/span><\/p><p><span style=\"font-weight: 400;\">Avec une solution comme <\/span><a href=\"https:\/\/staging.tool4staffing.com\/\">Tool4staffing<\/a><span style=\"font-weight: 400;\">, par exemple, vous pouvez :<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Enrichir automatiquement vos fiches candidats gr\u00e2ce \u00e0 l\u2019IA<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mettre \u00e0 jour les donn\u00e9es en continu<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Segmenter finement votre base selon vos besoins<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Et surtout, retrouver n\u2019importe quel profil en deux clics<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Autrement dit, l\u2019outil fait le tri, vous n\u2019avez plus qu\u2019\u00e0 nourrir la relation. Et c\u2019est l\u00e0 que le nurturing peut vraiment commencer.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e9920f elementor-widget elementor-widget-heading\" data-id=\"6e9920f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Talent nurturing : 3 id\u00e9es concr\u00e8tes pour garder le lien avec vos candidats<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f221c63 elementor-widget elementor-widget-heading\" data-id=\"f221c63\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Lancez des campagnes e-mails automatis\u00e9es pour entretenir la relation<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e686f47 elementor-widget elementor-widget-text-editor\" data-id=\"e686f47\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Ce n\u2019est pas parce qu\u2019un candidat n\u2019est pas en recherche active qu\u2019il faut l\u2019oublier pendant deux ans. Envoyer un message de temps en temps, c\u2019est d\u00e9j\u00e0 faire du nurturing. Et quand c\u2019est bien fait, c\u2019est appr\u00e9ci\u00e9.<\/span><\/p><p><span style=\"font-weight: 400;\">L\u2019id\u00e9e n\u2019est pas de relancer \u00e0 tout-va, mais de rester pr\u00e9sent dans le paysage professionnel de vos talents.<\/span><\/p><p><span style=\"font-weight: 400;\">Concr\u00e8tement, vous pouvez automatiser des s\u00e9quences d\u2019e-mails pour :<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Donner des nouvelles de votre entreprise (nouveaux projets, nouveaux postes ouverts, t\u00e9moignages internes\u2026).<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Et en bonus, proposer au candidat de mettre \u00e0 jour ses infos en quelques clics.<\/span><\/li><\/ul><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">Un message tous les 3 \u00e0 6 mois suffit largement. Le tout, \u00e9videmment, peut \u00eatre automatis\u00e9 dans un outil comme Tool4staffing, pour que \u00e7a tourne sans effort.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae639df elementor-widget elementor-widget-heading\" data-id=\"ae639df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Mettez en place un processus de requalification par t\u00e9l\u00e9phone<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2776d43 elementor-widget elementor-widget-text-editor\" data-id=\"2776d43\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Oui, un bon vieux coup de fil. Rien de tel pour recr\u00e9er du lien humain, et r\u00e9colter des infos qualitatives : nouveau poste, aspirations, \u00e9volutions de carri\u00e8re\u2026<\/span><\/p><p><span style=\"font-weight: 400;\">Ce travail peut tr\u00e8s bien \u00eatre confi\u00e9 \u00e0 des stagiaires ou alternants, avec une grille simple et rapide \u00e0 suivre.<\/span><\/p><p><span style=\"font-weight: 400;\">C\u2019est peu co\u00fbteux, tr\u00e8s efficace\u2026 et souvent tr\u00e8s bien per\u00e7u par les candidats, \u00e0 condition de jouer la transparence sur l\u2019objectif.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a661a3 elementor-widget elementor-widget-heading\" data-id=\"1a661a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Animez une communaut\u00e9 engag\u00e9e autour de votre vivier<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9819605 elementor-widget elementor-widget-text-editor\" data-id=\"9819605\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">C\u2019est clairement la version \u201cplus plus\u201d du talent nurturing. Pas forc\u00e9ment \u00e0 la port\u00e9e de toutes les entreprises, mais un vrai levier pour celles qui recrutent beaucoup (cabinets, ESN, entreprises avec des besoins importants sur certains types de profils\u2026).<\/span><\/p><p><span style=\"font-weight: 400;\">L\u2019id\u00e9e : mettre en place une strat\u00e9gie compl\u00e8te d\u2019animation pour nourrir vos candidats avec des contenus et ressources utiles, et cr\u00e9er de vrais moments d\u2019\u00e9change.<\/span><\/p><p><span style=\"font-weight: 400;\">Cela peut passer par :<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Des webinars th\u00e9matiques<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Des \u00e9v\u00e9nements physiques ou virtuels<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Des ateliers m\u00e9tiers<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Des newsletters riches en conseils, tendances et t\u00e9moignages<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Alors \u00e9videmment, cela demande du temps et des ressources. Mais il n\u2019y a rien de mieux pour vous positionner comme un acteur de confiance, et pas juste un recruteur de passage.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Si vos besoins en recrutement sont importants, cela peut donc \u00eatre un tr\u00e8s bon investissement.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58a8c76 elementor-widget elementor-widget-heading\" data-id=\"58a8c76\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Alors pour finir, que retenir de tout \u00e7a ? <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c46998 elementor-widget elementor-widget-text-editor\" data-id=\"1c46998\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Exploiter pleinement votre vivier, entretenir le lien, c\u2019est la cl\u00e9 pour recruter plus vite, mieux, et \u00e0 moindre co\u00fbt. Alors ne laissez plus vos talents dormir dans un coin : activez-les d\u00e8s aujourd\u2019hui !<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>La plupart des entreprises poss\u00e8dent un tr\u00e9sor sous-exploit\u00e9 : leur base de donn\u00e9es candidats. Des centaines, parfois des milliers de profils qualifi\u00e9s, qui dorment dans les tr\u00e9fonds de leur ATS. La cl\u00e9 pour les r\u00e9activer ? Le talent nurturing. Une approche simple, mais strat\u00e9gique, pour entretenir une relation continue avec vos candidats, m\u00eame quand vous [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":25655,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[20],"tags":[],"class_list":["post-25643","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-carte-blanche"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Talent nurturing : la m\u00e9thode ultime<\/title>\n<meta name=\"description\" content=\"La plupart des entreprises poss\u00e8dent un tr\u00e9sor sous-exploit\u00e9 : leur vivier candidats. La cl\u00e9 pour les r\u00e9activer ? 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