{"id":29399,"date":"2025-12-02T11:35:21","date_gmt":"2025-12-02T10:35:21","guid":{"rendered":"https:\/\/www.tool4staffing.com\/2020\/02\/07\/tout-ce-que-vous-devez-savoir-sur-la-marque-employeur\/"},"modified":"2026-03-25T15:39:57","modified_gmt":"2026-03-25T14:39:57","slug":"tout-ce-que-vous-devez-savoir-sur-la-marque-employeur-2","status":"publish","type":"post","link":"https:\/\/staging.tool4staffing.com\/?p=29399","title":{"rendered":"Tout ce que vous devez savoir sur la marque employeur"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"29399\" class=\"elementor elementor-29399\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e810174 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e810174\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0def45b\" data-id=\"0def45b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c938302 elementor-widget elementor-widget-text-editor\" data-id=\"c938302\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Vous recevez trop peu de candidatures \u00e0 vos offres ? Vos candidats abandonnent le process en cours de route ? Vos nouvelles recrues d\u00e9missionnent avant m\u00eame d\u2019avoir eu le temps de prendre leurs marques ?<\/p>\n<p>On a vite fait d\u2019incriminer un intitul\u00e9 de poste inefficace, un march\u00e9 tendu, ou les <a href=\"https:\/\/staging.tool4staffing.com\/blog\/attirer-les-jeunes-talents-ce-que-la-gen-z-attend-vraiment-des-recruteurs\/\">attentes (parfois d\u00e9routantes) des nouvelles g\u00e9n\u00e9rations<\/a>\u2026 Mais si le probl\u00e8me venait d\u2019ailleurs ? Et si c\u2019\u00e9tait votre marque employeur qui faisait fuir les talents ?<\/p>\n<p>Dans ce guide, on vous explique pourquoi cette notion un peu floue m\u00e9rite d\u2019\u00eatre prise tr\u00e8s au s\u00e9rieux. On d\u00e9cortique ce que c\u2019est vraiment, ce qu\u2019elle change pour votre recrutement, et comment vous pouvez en faire un levier concret pour attirer et retenir les bons profils.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bcfa507 elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"bcfa507\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;no_headings_message&quot;:&quot;Aucun titre n\\u2019a \\u00e9t\\u00e9 trouv\\u00e9 sur cette page.&quot;,&quot;marker_view&quot;:&quot;numbers&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h2 class=\"elementor-toc__header-title\">\n\t\t\t\tTable des mati\u00e8res\t\t\t<\/h2>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__bcfa507\" aria-expanded=\"true\" aria-label=\"Ouvrir la table des mati\u00e8res\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__bcfa507\" aria-expanded=\"true\" aria-label=\"Fermer la table des mati\u00e8res\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__bcfa507\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd64ab4 elementor-widget elementor-widget-heading\" data-id=\"bd64ab4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Comprendre (vraiment) la marque employeur et son r\u00f4le strat\u00e9gique\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e02a4e9 elementor-widget elementor-widget-heading\" data-id=\"e02a4e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Marque employeur : de quoi parle-t-on exactement ?\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a66f43 elementor-widget elementor-widget-text-editor\" data-id=\"8a66f43\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">La marque employeur d\u00e9signe l\u2019image globale qu\u2019une organisation projette aupr\u00e8s de ses collaborateurs et des candidats.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Attention, on ne parle pas ici de l\u2019image que VOUS pensez renvoyer. Non non. On parle de celle qui est r\u00e9ellement per\u00e7ue par les talents. Celle qui s\u2019exprime dans les discussions entre coll\u00e8gues, dans les commentaires de votre page Glassdoor, ou dans les posts LinkedIn d\u2019un candidat recal\u00e9 un peu aigri.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La marque employeur, ce n\u2019est donc pas qu\u2019un joli label \u201cHappy At Work\u201d ou une vid\u00e9o corporate bien ficel\u00e9e. C\u2019est un mix subtil entre :<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Votre promesse RH,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">La r\u00e9putation externe de votre entreprise,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Et l\u2019exp\u00e9rience v\u00e9cue par vos collaborateurs et vos candidats,<\/span><\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">Elle se construit \u00e0 la crois\u00e9e de vos pratiques manag\u00e9riales, de votre communication, de votre culture d\u2019entreprise, et m\u00eame de votre fa\u00e7on de recruter.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bref, que vous en ayez conscience ou non, vous avez d\u00e9j\u00e0 une marque employeur. Reste \u00e0 savoir si elle joue pour vous\u2026 ou contre vous.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bcae152 elementor-widget elementor-widget-heading\" data-id=\"bcae152\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Pourquoi la marque employeur est devenue un levier RH incontournable\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-daaa8bf elementor-widget elementor-widget-text-editor\" data-id=\"daaa8bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Longtemps per\u00e7ue comme un sujet de com\u2019 un peu accessoire, la marque employeur est aujourd\u2019hui un v\u00e9ritable pilier strat\u00e9gique. Elle agit sur deux fronts : en interne, elle fid\u00e9lise ; en externe, elle attire.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dans un march\u00e9 o\u00f9 les talents ne cherchent plus seulement un bon salaire, mais aussi du sens, un environnement stimulant et des valeurs align\u00e9es, c\u2019est elle qui fait toute la diff\u00e9rence. Surtout quand il s\u2019agit de s\u00e9duire des profils p\u00e9nuriques, qui ont l\u2019embarras du choix.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38456c9 elementor-widget elementor-widget-heading\" data-id=\"38456c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">La petite histoire derri\u00e8re la naissance de la marque employeur\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fde62f9 elementor-widget elementor-widget-heading\" data-id=\"fde62f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Des racines marketing\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b88223 elementor-widget elementor-widget-text-editor\" data-id=\"3b88223\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Le terme a \u00e9t\u00e9 employ\u00e9 pour la premi\u00e8re fois en 1990 \u00e0 la<\/span><a href=\"https:\/\/snip.ly\/xw6uue\"><span style=\"font-weight: 400;\">\u00a0conf\u00e9rence CIPD \u00e0 Harrogate<\/span><\/a><span style=\"font-weight: 400;\"> par Simon Barrow, un consultant britannique. Le titre de la conf\u00e9rence ? \u201cTransformer la publicit\u00e9 de recrutement en arme concurrentielle\u201d.\u00a0<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">En 1996, ce m\u00eame Simon Barrow s\u2019associe avec Tim Ambler, professeur de marketing \u00e0 la London Business School pour \u00e9crire le premier article publi\u00e9 sur le sujet dans une revue scientifique, <\/span><a href=\"https:\/\/www.researchgate.net\/publication\/263326597_The_employer_brand\">The Journal of Brand Management<\/a><span style=\"font-weight: 400;\">. L\u2019ann\u00e9e suivante, le concept est traduit en fran\u00e7ais et le brevet de marque employeur, encore renouvel\u00e9 aujourd\u2019hui, est d\u00e9pos\u00e9 \u00e0 l\u2019INPI. Oui, officiellement.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-e466edc demo-block elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e466edc\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-e0b0a11\" data-id=\"e0b0a11\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f98af1f elementor-widget elementor-widget-text-editor\" data-id=\"f98af1f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Essayez-nous gratuitement<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-788d4ac elementor-widget elementor-widget-button\" data-id=\"788d4ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/staging.tool4staffing.com\/demande-de-demo-tool4staffing\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Essayez gratuitement<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-cdcac61 elementor-widget elementor-widget-heading\" data-id=\"cdcac61\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2000-2010 : quand les ESN deviennent les pionni\u00e8res de la marque employeur\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c45aaf0 elementor-widget elementor-widget-text-editor\" data-id=\"c45aaf0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h4><span style=\"font-weight: 400;\">Le d\u00e9but des ann\u00e9es 2000 marque une rupture. Les entreprises acc\u00e9l\u00e8rent leur digitalisation, et les grands groupes font massivement appel \u00e0 des prestataires pour les accompagner. Ces prestataires, ce sont les SSII, qu\u2019on appelle aujourd\u2019hui les ESN. Et elles croulent litt\u00e9ralement sous les contrats.<\/span><\/h4>\n<h4><span style=\"font-weight: 400;\">Mais probl\u00e8me : pour honorer toutes ces missions, il leur faut recruter. Et vite. Sauf que sur le march\u00e9, les meilleurs talents tech ne r\u00eavent que d\u2019une chose : bosser pour Capgemini, Deloitte ou un autre mastodonte au logo bien connu.<\/span><\/h4>\n<h4><span style=\"font-weight: 400;\">Pas simple de rivaliser quand on est une structure moins connue.<\/span><\/h4>\n<h4><span style=\"font-weight: 400;\">Alors, ces ESN et les premi\u00e8res startups du secteur changent de strat\u00e9gie. Plut\u00f4t que de vendre l\u2019entreprise, elles vendent\u2026 l\u2019exp\u00e9rience. La vie d\u2019\u00e9quipe, l\u2019ambiance, les valeurs. C\u2019est \u00e0 cette p\u00e9riode que les fameuses photos d\u2019\u00e9quipe font leur apparition : tout le monde sourit, travaille sur un Mac, dans un open space baign\u00e9 de lumi\u00e8re. L\u2019objectif : cr\u00e9er une image d\u2019entreprise \u201co\u00f9 il fait bon vivre\u201d pour attirer les jeunes talents.<\/span><\/h4>\n<h4><span style=\"font-weight: 400;\">Une recette qui fera mouche. Et qui sera tr\u00e8s vite reprise (et amplifi\u00e9e) par une jeune bo\u00eete am\u00e9ricaine qui monte : Google. Avec ses campus color\u00e9s, ses snacks gratuits, ses toboggans et ses slogans qui font mouche, elle red\u00e9finit compl\u00e8tement les codes de l\u2019attractivit\u00e9 employeur.<\/span><\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c9e17b elementor-widget elementor-widget-heading\" data-id=\"7c9e17b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Comment la marque employeur est devenue un v\u00e9ritable pilier RH\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8481c72 elementor-widget elementor-widget-text-editor\" data-id=\"8481c72\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">\u00c0 partir du milieu des ann\u00e9es 2000, le Web 2.0 rebat les cartes. Les talents tech (d\u00e9veloppeurs en t\u00eate) deviennent des profils p\u00e9nuriques. L\u2019offre d\u2019emploi explose, la demande ne suit pas. R\u00e9sultat ? Le rapport de force s\u2019inverse. Les candidats ne se contentent plus de postuler : ils choisissent, ils comparent, ils \u00e9valuent.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dans ce contexte, impossible de se contenter d\u2019une annonce bien tourn\u00e9e. Il faut s\u00e9duire, rassurer, donner envie.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Parall\u00e8lement, les r\u00e9seaux sociaux comme LinkedIn ou les sites d\u2019avis salari\u00e9s comme Glassdoor explosent\u2026 Et les entreprises sont d\u00e9sormais observ\u00e9es \u00e0 la loupe. La culture d\u2019entreprise ne peut plus \u00eatre un discours : elle doit \u00eatre visible, tangible, sinc\u00e8re.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">C\u2019est \u00e0 ce moment-l\u00e0 que la marque employeur bascule du \u201cnice to have\u201d au \u201cmust have\u201d. Plus qu\u2019un outil de communication, elle devient un v\u00e9ritable pilier de la strat\u00e9gie RH. Certaines entreprises vont m\u00eame jusqu\u2019\u00e0 cr\u00e9er des postes d\u00e9di\u00e9s ou \u00e0 investir dans des prestataires sp\u00e9cialis\u00e9s.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dfbeb33 elementor-widget elementor-widget-heading\" data-id=\"dfbeb33\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Comment d\u00e9velopper votre marque employeur ?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e5abcda elementor-widget elementor-widget-heading\" data-id=\"e5abcda\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Faites un audit honn\u00eate (m\u00eame si \u00e7a pique un peu)\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7dbd494 elementor-widget elementor-widget-text-editor\" data-id=\"7dbd494\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Avant de retravailler votre image employeur, commencez par \u00e9valuer comment elle est r\u00e9ellement per\u00e7ue, en interne et en externe.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pour cela, confrontez quatre visions :\u00a0<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ce que vous voulez transmettre,\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ce que vous \u00eates r\u00e9ellement,\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ce que vos salari\u00e9s pensent,\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Et ce que per\u00e7oit le grand public.\u00a0<\/span><\/li>\n<\/ol>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">Si ces visions ne s\u2019alignent pas, votre strat\u00e9gie est \u00e0 revoir. L\u2019objectif : b\u00e2tir un discours coh\u00e9rent\u2026 et cr\u00e9dible.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-b8032c9 demo-block elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b8032c9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-7443beb\" data-id=\"7443beb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8728849 elementor-widget elementor-widget-text-editor\" data-id=\"8728849\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Essayez-nous gratuitement<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8bd91cf elementor-widget elementor-widget-button\" data-id=\"8bd91cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/staging.tool4staffing.com\/demande-de-demo-tool4staffing\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Essayez gratuitement<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca1eafc elementor-widget elementor-widget-heading\" data-id=\"ca1eafc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Activez les bons leviers, pas juste les plus visibles\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-794e61f elementor-widget elementor-widget-text-editor\" data-id=\"794e61f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Une fois le diagnostic pos\u00e9, passez \u00e0 l\u2019action, mais pas \u00e0 l\u2019aveugle. Il ne suffit pas d\u2019ajouter des emojis \u00e0 vos posts LinkedIn pour avoir une marque employeur. Il faut construire quelque chose de durable, avec des points de contact coh\u00e9rents \u00e0 chaque \u00e9tape du parcours candidat :<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Une page carri\u00e8re vivante, pas une vitrine fig\u00e9e. Montrez vos \u00e9quipes, vos projets, vos valeurs.<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Une vraie pr\u00e9sence en ligne : r\u00e9seaux sociaux, blog RH, newsletter&#8230; Soyez l\u00e0 o\u00f9 vos talents vous cherchent.<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Un process de recrutement fluide, humain, et transparent. Rien ne sabote plus une marque employeur qu\u2019un parcours candidat laborieux.<\/span><\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">Et c\u00f4t\u00e9 collaborateurs ? Proposez-leur un cadre clair, stimulant et align\u00e9 avec ce que vous affichez. Management coh\u00e9rent, reconnaissance, culture d\u2019\u00e9quipe\u2026 c\u2019est l\u00e0 que tout se joue.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f4fa269 elementor-widget elementor-widget-heading\" data-id=\"f4fa269\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Impliquez vos collaborateurs, pour de vrai\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a9a5d5 elementor-widget elementor-widget-text-editor\" data-id=\"0a9a5d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Les discours top-down ne suffisent plus. Aujourd\u2019hui, ce sont vos salari\u00e9s qui font (ou d\u00e9font) votre r\u00e9putation. Alors autant les embarquer dans le projet.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cr\u00e9ez un programme de cooptation motivant, mettez en avant leurs t\u00e9moignages, valorisez les histoires internes qui incarnent vos valeurs. Les entreprises les plus attractives sont souvent celles qui laissent la parole \u00e0 ceux qui y travaillent.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Et surtout : restez authentique. Vos candidats ne cherchent pas des paillettes, mais un environnement dans lequel ils peuvent se projeter. Alors parlez vrai, montrez les coulisses, assumez vos d\u00e9fis. C\u2019est \u00e7a, une marque employeur forte !<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Vous recevez trop peu de candidatures \u00e0 vos offres ? Vos candidats abandonnent le process en cours de route ? Vos nouvelles recrues d\u00e9missionnent avant m\u00eame d\u2019avoir eu le temps de prendre leurs marques ? On a vite fait d\u2019incriminer un intitul\u00e9 de poste inefficace, un march\u00e9 tendu, ou les attentes (parfois d\u00e9routantes) des nouvelles [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":29646,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[20],"tags":[],"class_list":["post-29399","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-carte-blanche"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marque employeur : tout ce que vous devez savoir pour attirer et retenir les talents<\/title>\n<meta name=\"description\" content=\"Difficult\u00e9s \u00e0 recruter ? 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