{"id":30179,"date":"2026-03-23T10:25:55","date_gmt":"2026-03-23T09:25:55","guid":{"rendered":"https:\/\/www.tool4staffing.com\/?p=30179"},"modified":"2026-03-25T15:39:56","modified_gmt":"2026-03-25T14:39:56","slug":"sourcing-de-candidats-le-pouvoir-sous-estime-de-la-relance-2","status":"publish","type":"post","link":"https:\/\/staging.tool4staffing.com\/?p=30179","title":{"rendered":"Sourcing de candidats : le pouvoir sous-estim\u00e9 de la relance"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"30179\" class=\"elementor elementor-30179\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-86ccc79 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"86ccc79\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2d5e412\" data-id=\"2d5e412\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5e3ec0d elementor-widget elementor-widget-text-editor\" data-id=\"5e3ec0d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Si vous faites du sourcing, vous connaissez sans doute ce sc\u00e9nario par c\u0153ur : vous identifiez un profil parfait. Vous r\u00e9digez un message personnalis\u00e9. Vous l\u2019envoyez avec soin. Puis\u2026 rien. Silence total. Le candidat ne r\u00e9pond pas.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">C\u2019est l\u00e0 que beaucoup de recruteurs abandonnent. Et ils ont bien tort.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Car en sourcing, la premi\u00e8re prise de contact n\u2019est que le d\u00e9but de la conversation. Et les recruteurs qui obtiennent le plus de r\u00e9ponses sont souvent ceux qui relancent intelligemment.<\/span><\/p><p><span style=\"font-weight: 400;\">Alors dans cet article, on vous explique comment transformer la relance en v\u00e9ritable levier de performance.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-94b3805 elementor-widget elementor-widget-heading\" data-id=\"94b3805\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Le grand mythe du sourcing : croire qu\u2019un seul message suffit\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dcd7dbe elementor-widget elementor-widget-text-editor\" data-id=\"dcd7dbe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Beaucoup de recruteurs commettent la m\u00eame erreur : consid\u00e9rer qu\u2019un message rest\u00e9 sans r\u00e9ponse est forc\u00e9ment un refus.<\/p><p>En r\u00e9alit\u00e9, ce n\u2019est souvent pas le cas. Les candidats re\u00e7oivent aujourd\u2019hui de nombreuses sollicitations et votre message peut simplement passer inaper\u00e7u : une notification vue entre deux r\u00e9unions, un message ouvert rapidement puis oubli\u00e9, ou tout simplement une bo\u00eete de r\u00e9ception d\u00e9j\u00e0 bien remplie.<\/p><p>Concr\u00e8tement, relancer vos candidats vous permet de :<\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\">Obtenir une r\u00e9ponse claire : quel que soit l\u2019\u00e9tat d\u2019esprit du candidat, une relance permet souvent d\u2019obtenir un oui, un non\u2026 ou au moins une clarification.<\/li><li style=\"font-weight: 400;\" aria-level=\"1\">Prioriser vos efforts de sourcing : en identifiant rapidement les profils r\u00e9ellement int\u00e9ress\u00e9s, vous pouvez concentrer votre \u00e9nergie sur les conversations les plus prometteuses.<\/li><li style=\"font-weight: 400;\" aria-level=\"1\">Acc\u00e9l\u00e9rer vos recrutements : une approche proactive \u00e9vite que des \u00e9changes prometteurs s\u2019\u00e9teignent faute de suivi, et vous permet d\u2019avancer plus vite dans votre pipeline.<\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/staging.tool4staffing.com\/blog\/comment-creer-et-entretenir-un-vivier-de-candidats\/\">Construire un vivier de talents<\/a> sur le long terme : m\u00eame si le candidat n\u2019est pas disponible imm\u00e9diatement, une relance bien men\u00e9e peut envoyer le signal d\u2019une <a href=\"https:\/\/staging.tool4staffing.com\/blog\/comment-creer-une-experience-candidat-de-qualite\/\">exp\u00e9rience candidat de qualit\u00e9<\/a> et initier une relation utile pour de futures opportunit\u00e9s.<\/li><\/ul><p>En bref, en sourcing, la relance n\u2019est pas un d\u00e9tail op\u00e9rationnel ou simple geste de politesse : c\u2019est un v\u00e9ritable levier de performance.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7562c833 demo-block elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7562c833\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-46420eff\" data-id=\"46420eff\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-69cf6882 elementor-widget elementor-widget-button\" data-id=\"69cf6882\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/staging.tool4staffing.com\/demande-de-demo-tool4staffing\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Essayez gratuitement<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-3601d63 elementor-widget elementor-widget-heading\" data-id=\"3601d63\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ce qui fait vraiment une bonne relance en sourcing\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a2f2531 elementor-widget elementor-widget-text-editor\" data-id=\"a2f2531\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Si votre relance se r\u00e9sume \u00e0 un simple \u201cJe me permets de revenir vers vous\u201d, vous risquez de passer inaper\u00e7u.\u00a0<\/p><p>Une bonne relance repose souvent sur quelques principes simples :<\/p><p>1. Choisir le bon canal : LinkedIn reste le canal le plus courant pour relancer un candidat apr\u00e8s un premier message de sourcing. Mais l\u2019email est souvent pr\u00e9f\u00e9rable si un \u00e9change est d\u00e9j\u00e0 engag\u00e9 par ce biais. Quant au t\u00e9l\u00e9phone, il peut \u00eatre tr\u00e8s efficace pour d\u00e9bloquer une conversation, mais il est g\u00e9n\u00e9ralement \u00e0 r\u00e9server aux candidats avec lesquels vous avez d\u00e9j\u00e0 eu un premier contact.<\/p><p>2. Apporter un nouvel \u00e9l\u00e9ment : une relance doit id\u00e9alement enrichir la conversation. Vous pouvez par exemple pr\u00e9ciser un aspect du poste, \u00e9voquer un d\u00e9fi technique int\u00e9ressant ou mentionner un avantage particulier de l\u2019entreprise.<\/p><p>3. Rester court et conversationnel: les candidats lisent souvent leurs messages rapidement, entre deux r\u00e9unions ou sur leur t\u00e9l\u00e9phone. Un message court et direct aura beaucoup plus de chances d\u2019\u00eatre lu\u2026 et d\u2019obtenir une r\u00e9ponse.<\/p><p>4. Poser une question : l\u2019objectif d\u2019une relance n\u2019est pas de convaincre imm\u00e9diatement le candidat, mais d\u2019ouvrir la discussion. Une question simple (\u201cSeriez-vous ouvert \u00e0 en discuter ?\u201d, \u201cEst-ce un sujet qui pourrait vous int\u00e9resser ?\u201d) facilite beaucoup plus la r\u00e9ponse.<\/p><p>5. Adopter un ton naturel : les messages trop formels ou trop commerciaux fonctionnent rarement en sourcing. Un ton simple, humain et direct est souvent plus efficace.<\/p><p>Bien s\u00fbr, les relances s\u2019inscrivent g\u00e9n\u00e9ralement dans une s\u00e9quence de messages structur\u00e9e. Si vous souhaitez d\u00e9couvrir un exemple concret de s\u00e9quence efficace (avec les diff\u00e9rents messages et leur timing), nous vous expliquons tout en d\u00e9tail dans cet article : <a href=\"https:\/\/staging.tool4staffing.com\/blog\/la-sequence-de-messages-ultime-pour-approcher-les-talents-sur-linkedin\/\">La s\u00e9quence de messages ultime pour approcher les talents sur LinkedIn<\/a>.<\/p><p>Mais au-del\u00e0 de la structure, ce qui fait vraiment la diff\u00e9rence, c\u2019est la qualit\u00e9 des messages que vous envoyez.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5912f3c elementor-widget elementor-widget-heading\" data-id=\"5912f3c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3 exemples de relances qui donnent envie de r\u00e9pondre\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f38c79c elementor-widget elementor-widget-text-editor\" data-id=\"f38c79c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Alors \u00e0 quoi ressemble une bonne relance en pratique ? En voici quelques exemples :<\/span><\/p><p><b>Exemple 1 &#8211; Relance qui apporte un nouvel \u00e9l\u00e9ment<\/b><\/p><p><span style=\"font-weight: 400;\">Bonjour [Pr\u00e9nom],<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">Je me permets de revenir vers toi suite \u00e0 mon message de la semaine derni\u00e8re concernant le poste de [Intitul\u00e9 du poste]. Depuis, j\u2019ai \u00e9chang\u00e9 avec le manager de l\u2019\u00e9quipe et il m\u2019expliquait notamment que le gros enjeu du poste serait [challenge concret]. Je me demandais si ce type de challenge pouvait faire \u00e9cho \u00e0 ce que tu recherches aujourd\u2019hui ?<\/span><\/p><p><b>Exemple 2 &#8211; Relance qui joue la transparence<\/b><\/p><p><span style=\"font-weight: 400;\">Bonjour [Pr\u00e9nom],<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">Je me permets une petite relance, car ton profil correspond vraiment bien \u00e0 ce que nous recherchons pour le poste de [Intitul\u00e9 du poste]. Je sais aussi que LinkedIn peut vite devenir une jungle de messages pour les profils exp\u00e9riment\u00e9s, donc je pr\u00e9f\u00e8re te poser la question simplement : est-ce que le sujet d\u2019un nouveau projet pourrait t\u2019int\u00e9resser en ce moment, ou tu es plut\u00f4t bien l\u00e0 o\u00f9 tu es ?<\/span><\/p><p><b>Exemple 3 &#8211; Relance plus conversationnelle<\/b><\/p><p><span style=\"font-weight: 400;\">Bonjour [Pr\u00e9nom],<\/span><\/p><p><span style=\"font-weight: 400;\">Je me permets de revenir vers toi concernant l\u2019opportunit\u00e9 dont je te parlais. <\/span><span style=\"font-weight: 400;\">Par curiosit\u00e9 : quel est LE facteur cl\u00e9 qui pourrait te donner envie de changer de poste \u00e0 l\u2019heure actuelle ?<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">Bien s\u00fbr, ces messages restent des points de d\u00e9part. \u00c0 vous de les adapter en fonction du profil que vous contactez, du secteur dans lequel vous recrutez, et bien s\u00fbr du ton et de la culture de l\u2019entreprise pour laquelle vous travaillez. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-a9ff09e demo-block elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a9ff09e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-219dbf5\" data-id=\"219dbf5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c2452db elementor-widget elementor-widget-button\" data-id=\"c2452db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/staging.tool4staffing.com\/demande-de-demo-tool4staffing\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Essayez gratuitement<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-d95f22e elementor-widget elementor-widget-heading\" data-id=\"d95f22e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">En bref : la relance est un super-pouvoir (\u00e0 condition de bien l\u2019utiliser)\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8087b09 elementor-widget elementor-widget-text-editor\" data-id=\"8087b09\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">En sourcing, abandonner apr\u00e8s un seul message est souvent une erreur. Les recruteurs les plus efficaces le savent : une relance bien faite peut suffire \u00e0 d\u00e9clencher une conversation.<\/span><\/p><p><span style=\"font-weight: 400;\">Encore faut-il pouvoir suivre ses \u00e9changes et relancer au bon moment.<\/span><\/p><p><span style=\"font-weight: 400;\">Car lorsque vous contactez des dizaines, voire des centaines de candidats en parall\u00e8le, garder une vision claire de vos conversations peut vite devenir compliqu\u00e9 : qui avez-vous contact\u00e9 ? Quand relancer ? Avec quel message ?<\/span><\/p><p><span style=\"font-weight: 400;\">C\u2019est pr\u00e9cis\u00e9ment l\u00e0 que les bons outils font la diff\u00e9rence.<\/span><\/p><p><span style=\"font-weight: 400;\">Avec une solution comme T4S, vous pouvez par exemple :<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Utiliser l\u2019IA pour \u00e9viter le syndrome de la page blanche \u00e0 l\u2019heure de r\u00e9diger vos relances.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Automatiser vos s\u00e9quences de messages,<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Suivre facilement toutes vos interactions avec les candidats,<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Et centraliser l\u2019ensemble de vos \u00e9changes dans un seul outil.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">R\u00e9sultat : vous gagnez un temps pr\u00e9cieux\u2026 tout en maximisant vos chances d\u2019obtenir des r\u00e9ponses.<\/span><\/p><p><em>&#8211; R\u00e9dig\u00e9 par Ingrid de Chevigny<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f564a65 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f564a65\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3af5fb3\" data-id=\"3af5fb3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Si vous faites du sourcing, vous connaissez sans doute ce sc\u00e9nario par c\u0153ur : vous identifiez un profil parfait. Vous r\u00e9digez un message personnalis\u00e9. Vous l\u2019envoyez avec soin. Puis\u2026 rien. Silence total. Le candidat ne r\u00e9pond pas.\u00a0 C\u2019est l\u00e0 que beaucoup de recruteurs abandonnent. Et ils ont bien tort.\u00a0 Car en sourcing, la premi\u00e8re prise [&hellip;]<\/p>\n","protected":false},"author":40,"featured_media":30184,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[183,20],"tags":[],"class_list":["post-30179","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inspirationnel-fr","category-carte-blanche"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sourcing de candidats : le pouvoir sous-estim\u00e9 de la relance<\/title>\n<meta name=\"description\" content=\"Entre baisse des embauches, candidats plus exigeants et mont\u00e9e de l\u2019IA, d\u00e9couvrez 20 chiffres cl\u00e9s pour comprendre les vraies tendances du march\u00e9 du recrutement en 2026.\" \/>\n<meta name=\"robots\" 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