{"id":4242,"date":"2018-01-30T00:00:00","date_gmt":"2018-01-29T23:00:00","guid":{"rendered":"https:\/\/www.tool4staffing.com\/2018\/01\/30\/avant-de-faire-du-big-faites-dabord-du-data\/"},"modified":"2018-01-30T00:00:00","modified_gmt":"2018-01-29T23:00:00","slug":"avant-de-faire-du-big-faites-dabord-du-data","status":"publish","type":"post","link":"https:\/\/staging.tool4staffing.com\/?p=4242","title":{"rendered":"Avant de faire du Big, faites d&rsquo;abord du Data"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">C\u2019est LE mot \u00e0 la mode du moment. Lorsque Michel, du Marketing, le d\u00e9gaine lestement lors de sa pr\u00e9sentation hebdomadaire, son public reste en \u00e9moi, et pr\u00e9tend comprendre tous les acronymes \u00e9gren\u00e9s \u00e0 sa suite. Avouons que dans un Powerpoint le terme \u00ab&nbsp;Big Data&nbsp;\u00bb fait plus chic que \u00ab&nbsp;quoi qu\u2019on fait de toutes nos donn\u00e9es&nbsp;?&nbsp;\u00bb.&nbsp; Quand Michel nous explique en slide 3 qu\u2019il faut \u00ab&nbsp;exploiter nos signaux faibles&nbsp;\u00bb cela sonne mieux que \u00ab&nbsp;\u00e0 quoi diable peut servir cette liste d\u00e9roulante&nbsp;?&nbsp;\u00bb<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bref&nbsp;: que cela soit Michel servant \u00e0 impressionner la galerie, une startup cherchant \u00e0 lever des fonds ou une grande entreprise en train de \u00ab&nbsp;transiter vers le digital&nbsp;\u00bb, le Big Data semble contenir bien des promesses&nbsp;: multiplier nos marges, optimiser nos co\u00fbts, gu\u00e9rir la faim dans le monde&#8230;est-ce aussi simple&nbsp;? Pas s\u00fbr.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Premi\u00e8rement&nbsp;: dans Big Data il y a Big&nbsp;<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Le traitement massif d\u2019un grand volume de donn\u00e9es implique\u2026un grand volume de donn\u00e9es. Sinon les algorithmes perdent toute leur pr\u00e9cision. La base de Linked In compte plusieurs centaines de millions de personnes, et on ne peut pas les accuser de l\u00e9siner sur les moyens. Or son algorithme parvient encore, fr\u00e9quemment, \u00e0 proposer des postes de \u00ab&nbsp;coiffeuse \/ Tourcoing&nbsp;\u00bb \u00e0 des \u00ab&nbsp;Directeur Commerciaux \/ Londres&nbsp;\u00bb. Quelle sera donc l\u2019efficacit\u00e9 d\u2019un algorithme, moins co\u00fbteux, sur une base de 10 \u00e0 300K candidats d\u2019un cabinet ou d\u00e9partement RH lambda ?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Qui plus est cela suppose que les donn\u00e9es soient normalis\u00e9es et harmonis\u00e9es. \u00ab&nbsp;Normalis\u00e9e&nbsp;\u00bb signifie que l\u2019information est cod\u00e9e de la m\u00eame mani\u00e8re, et ce depuis le d\u00e9but de l\u2019existence de votre base candidats. J\u2019en vois qui p\u00e2lissent. Ce n\u2019est pas fini. \u00ab&nbsp;Harmonis\u00e9e&nbsp;\u00bb signifie que si vous avez une base contenant des \u00ab&nbsp;CFO Monde&nbsp;\u00bb acquis sur de la chasse et des \u00ab&nbsp;Commerciaux S\u00e9dentaires Pas de Calais&nbsp;\u00bb issus de la diffusion d\u2019annonces, vous aurez en fait non pas une, mais deux mani\u00e8res de traiter votre base.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Deuxi\u00e8mement&nbsp;: sans Ressources Humaines il y a Humain<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Le Big Data a fait ses premi\u00e8res armes sur de la vente B2C de masse. Ce qui est vrai pour cibler un acheteur potentiel d\u2019une cafeti\u00e8re sur Amazon, est-il applicable aux d\u00e9cisions d\u2019un d\u00e9partement RH&nbsp;? Si on peut r\u00e9sumer l\u2019achat de la premi\u00e8re \u00e0 la crois\u00e9e d\u2019une poign\u00e9e de param\u00e8tres, la s\u00e9lection d\u2019un CV d\u2019un candidat ne peut pas s\u2019appuyer sur un seul croisement s\u00e9mantique avec la Mission \u00e0 laquelle on le destine. Si le candidat Jean-Jacques ne peut s\u2019emp\u00eacher de vanter \u00e0 longueur de journ\u00e9e les m\u00e9rites de l\u2019OM, cela g\u00eanera peut-\u00eatre Sonia sa N+1, fan du PSG (oui, il en faut). En bref&nbsp;: le facteur humain, plus que jamais, compte en RH.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En bref&nbsp;: le Big Data \u2013 dans l\u2019\u00e9tat actuel des choses &#8211; peut \u00eatre un excellent outil sur lequel baser la d\u00e9cision humaine, mais en aucun cas s\u2019y substituer. Comme beaucoup de ph\u00e9nom\u00e8nes \u00e0 la mode (Intelligence Artificielle, Matching S\u00e9mantique, Justin Bieber\u2026) l\u2019effet d\u2019annonce est tr\u00e8s ant\u00e9rieur \u00e0 l\u2019effet r\u00e9el. D\u2019ici l\u00e0, avant de faire du Big Data, les recruteurs devaient commencer par faire du Data\u2026tout court. Souvent assis sur une base de donn\u00e9es de tr\u00e8s grande valeur mais parfaitement inexploit\u00e9e le recruteur doit se poser une poign\u00e9e de questions&nbsp;: si je prends 10 CV parfaitement au hasard dans ma base&nbsp;:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Avec combien ai-je interagi dans les 3 derniers mois&nbsp;?<\/li><li>Combien d\u2019entre eux seront garantis d\u2019actualit\u00e9&nbsp;?<\/li><li>Combien ont une fiche correctement remplie&nbsp;?<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Chez <a href=\"https:\/\/tool4staffing.com\/demonstration-gratuite\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (s\u2019ouvre dans un nouvel onglet)\">tool4staffing<\/a> nous proposons de nombreux modules innovants, permettant \u00e0 moindre effort de garder un contact continu avec vos Candidats, et de r\u00e9ellement (re) valoriser votre base de donn\u00e9es. Beaucoup plus puissant qu\u2019un simple ATS nous pr\u00e9tendons proposer un ARM&nbsp;: Applicant Relationship Management. Communiquez de mani\u00e8re cibl\u00e9e et personnalis\u00e9e avec vos Candidats, permettez-leur de se qualifier eux-m\u00eames et de remonter leurs (nouveaux) projets dans votre outil, int\u00e9grez des sc\u00e9narios de suivi\u2026en quelques semaines vous transformez votre base actuelle, sous exploit\u00e9e, en arme de de recrutement massive.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>C\u2019est LE mot \u00e0 la mode du moment. Lorsque Michel, du Marketing, le d\u00e9gaine lestement lors de sa pr\u00e9sentation hebdomadaire, son public reste en \u00e9moi, et pr\u00e9tend comprendre tous les acronymes \u00e9gren\u00e9s \u00e0 sa suite. Avouons que dans un Powerpoint le terme \u00ab&nbsp;Big Data&nbsp;\u00bb fait plus chic que \u00ab&nbsp;quoi qu\u2019on fait de toutes nos donn\u00e9es&nbsp;?&nbsp;\u00bb.&nbsp; [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4243,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[20],"tags":[],"class_list":["post-4242","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-carte-blanche"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Avant de faire du Big, faites d&#039;abord du Data - Tool4staffing<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Avant de faire du Big, faites d&#039;abord du Data - Tool4staffing\" \/>\n<meta property=\"og:description\" content=\"C\u2019est LE mot \u00e0 la mode du moment. 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