{"id":4326,"date":"2019-06-18T00:00:00","date_gmt":"2019-06-17T22:00:00","guid":{"rendered":"https:\/\/www.tool4staffing.com\/2019\/06\/18\/tool4staffing-devient-entreprise-amie-de-lunicef\/"},"modified":"2025-02-10T10:00:17","modified_gmt":"2025-02-10T09:00:17","slug":"tool4staffing-devient-entreprise-amie-de-lunicef","status":"publish","type":"post","link":"https:\/\/staging.tool4staffing.com\/?p=4326","title":{"rendered":"Tool4staffing devient entreprise amie de l&rsquo;Unicef"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Cette ann\u00e9e, Tool4staffing devient tr\u00e8s officiellement entreprise amie de l\u2019UNICEF, au travers d\u2019un don qu\u2019elle renouvellera chaque ann\u00e9e aupr\u00e8s de cette association. Entrer dans cette d\u00e9marche a \u00e9t\u00e9 un choix assez facile de notre c\u00f4t\u00e9 : entreprise en pleine croissance, nous d\u00e9fendons \u00e9galement des valeurs fortes, et il \u00e9tait important pour nous tous de nous investir dans un projet philanthropique. UNICEF s\u2019est impos\u00e9 comme le meilleur choix \u00e0 l\u2019aune des missions qu\u2019elle m\u00e8ne: la cause des Enfants.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La question fut en revanche beaucoup plus discut\u00e9e de savoir si nous devions parler ouvertement de ce don ou pas. Le vrai altruisme, en effet, se garde pour soi. A l\u2019heure de l\u2019extr\u00eame digitalisation de la communication, et o\u00f9 la solidarit\u00e9 doit de plus en plus s\u2019appuyer sur la soci\u00e9t\u00e9 civile, il nous a sembl\u00e9 int\u00e9ressant de partager ce d\u00e9bat : en tant qu\u2019entreprise doit-on se vanter de ses actions caritatives ou les garder pour soi ?<br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Le garder pour soi : le danger du m\u00e9lange marketing\/philanthropie<br><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">C\u2019est la peur num\u00e9ro 1 des associations avec qui nous avons \u00e9t\u00e9 en pourparlers. Si elles acceptent volontiers des dons de la part des entreprises, celles-ci doivent bien se garder de les utiliser \u00e0 des fins marketing. On comprend tout \u00e0 fait ces associations, qui ne souhaitent pas voir leurs logos \u201cbrad\u00e9s\u201d sur des supports purement mercantiles. Le m\u00e9lange sulfureux charit\u00e9\/publicit\u00e9 risque d\u2019aller \u00e0 l\u2019encontre de leurs valeurs, et entra\u00eener le retrait de plusieurs milliers de donateurs.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Du c\u00f4t\u00e9 de l\u2019entreprise cela peut \u00e9galement se retourner contre elle : on pourra facilement l\u2019accuser de ne donner que pour se faire une certaine forme de publicit\u00e9, sans partager ni les valeurs ni les projets de l\u2019association financ\u00e9e. On rentre l\u00e0 directement dans une vision tr\u00e8s occidentale de l\u2019altruisme, qui ne serait finalement que de l\u2019\u00e9go\u00efsme d\u00e9guis\u00e9.<br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Le partager : les avantages du viral<br><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">D\u2019un autre c\u00f4t\u00e9, dans la soci\u00e9t\u00e9 d&rsquo; \u00ab\u00a0ultra communication\u00a0\u00bb dans laquelle nous vivons, ne serait-il pas dommage de ne pas communiquer sur ce type d\u2019actions ?  N\u2019oublions pas la viralit\u00e9 de la photo la plus aim\u00e9e d\u2019instagram, un oeuf, qui rivalise actuellement Kylie Jenner avec plus de 53 millions de likes contre 18 millions. <br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A l\u2019heure du <a rel=\"noreferrer noopener\" aria-label=\" (s\u2019ouvre dans un nouvel onglet)\" href=\"https:\/\/comarketing-news.fr\/reseaux-sociaux-les-influenceurs-ont-ils-un-impact-sur-les-consommateurs\/\" target=\"_blank\">marketing d\u2019influence<\/a>, de nombreuses \u00e9tudes d\u00e9montrent l\u2019influence du web <a href=\"https:\/\/www.contrepoints.org\/2015\/05\/26\/208874-le-biais-de-conformite\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (s\u2019ouvre dans un nouvel onglet)\">sur le biais de conformit\u00e9<\/a> (\u00e0 savoir : que nous avons tendance \u00e0 faire comme les autres). Ne peut-on &#8211; pour une fois &#8211; le d\u00e9tourner \u00e0 bon escient ? Si un CEO voit tous ses confr\u00e8res effectuer une d\u00e9marche caritative, ne sera-t-il pas plus \u00e0 m\u00eame de faire de m\u00eame ? Et si, par effet boule de neige, la publication d\u2019actes philanthropiques de la part des entreprises tend \u00e0 se g\u00e9n\u00e9raliser ? S\u2019il devient presque \u201canormal\u201d qu\u2019une entreprise ne donne rien : n\u2019aurons-nous pas particip\u00e9 \u00e0 une soci\u00e9t\u00e9 plus solidaire ?<br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Notre choix<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">En ce qui concerne <a href=\"https:\/\/tool4staffing.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (s\u2019ouvre dans un nouvel onglet)\">Tool4staffing<\/a>, nous avons tranch\u00e9 : sans rentrer dans le matraquage marketing nous en parlerons ouvertement. Et pour cause : rien que de l\u2019\u00e9voquer lors d\u2019un \u00e9v\u00e8nement networking a suscit\u00e9 l\u2019int\u00e9r\u00eat de plusieurs entreprises partenaires. Nous ne sommes certainement pas (encore) Linked In ou Microsoft, mais tel le colibri de la l\u00e9gende, nous tenons \u00e0 faire notre part.<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><a href=\"https:\/\/don.unicef.fr\/entreprises\/~mon-don?utm_source=tool4staffing&amp;utm_medium=article&amp;utm_campaign=Article_tool4staffing&amp;reserved_code_marketing=1900284\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (s\u2019ouvre dans un nouvel onglet)\">&gt;&gt; Si vous aussi vous souhaitez faire un don \u00e0 l\u2019UNICEF, cliquez-ici &lt;&lt;<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cette ann\u00e9e, Tool4staffing devient tr\u00e8s officiellement entreprise amie de l\u2019UNICEF, au travers d\u2019un don qu\u2019elle renouvellera chaque ann\u00e9e aupr\u00e8s de cette association. Entrer dans cette d\u00e9marche a \u00e9t\u00e9 un choix assez facile de notre c\u00f4t\u00e9 : entreprise en pleine croissance, nous d\u00e9fendons \u00e9galement des valeurs fortes, et il \u00e9tait important pour nous tous de nous [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":24513,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[12],"tags":[],"class_list":["post-4326","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-partenaires"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tool4Staffing devient l&#039;entreprise amie de l&#039;unicef<\/title>\n<meta name=\"description\" content=\"Tool4staffing devient officiellement entreprise amie de l\u2019UNICEF, au travers d\u2019un don 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