{"id":4357,"date":"2019-12-05T00:00:00","date_gmt":"2019-12-04T23:00:00","guid":{"rendered":"https:\/\/www.tool4staffing.com\/2019\/12\/05\/linkedin-et-leffet-bulle-de-filtre-arretons-de-recruter-des-clones\/"},"modified":"2025-10-29T16:55:08","modified_gmt":"2025-10-29T15:55:08","slug":"linkedin-et-leffet-bulle-de-filtre-arretons-de-recruter-des-clones","status":"publish","type":"post","link":"https:\/\/staging.tool4staffing.com\/?p=4357","title":{"rendered":"LinkedIn et l\u2019effet bulle de filtre : arr\u00eatons de recruter des clones !"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Pour qualifier leurs candidats, 94% des recruteurs affirment utiliser LinkedIn : le r\u00e9seau social aux 400 millions d\u2019utilisateurs est d\u00e9sormais devenu (presque) incontournable. Les utilisateurs s\u2019y d\u00e9finissent par leurs postes actuels, leurs parcours et leurs aspirations professionnelles&#8230;le r\u00e9seau repr\u00e9sente donc potentiellement une base de 400 millions de candidats pour les recruteurs ? Pas si s\u00fbr !<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">LinkedIn, la potion magique\u2026<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Le recrutement n\u2019est pas la mission premi\u00e8re d\u2019un r\u00e9seau social (m\u00eame si l\u2019option payante Recruiter tente de contourner le probl\u00e8me) et de nombreuses limites ont \u00e9t\u00e9 constat\u00e9es. Pour r\u00e9ellement optimiser le recrutement sur LinkedIn, il est n\u00e9cessaire de baser sa strat\u00e9gie de recrutement sur la mise en relation et le r\u00e9seautage. LinkedIn r\u00e9v\u00e8le ainsi son efficacit\u00e9 comme outil de recrutement par cooptation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019extension de son r\u00e9seau professionnel est la vocation premi\u00e8re de LinkedIn : toute politique de recrutement doit int\u00e9grer ce facteur. Mais peut-on d\u00e9velopper son r\u00e9seau de mani\u00e8re illimit\u00e9e ? Frigyes Karinthy expliquait en 1929 que toute personne sur la plan\u00e8te \u00e9tait au plus \u00e0<a href=\"https:\/\/fr.wikipedia.org\/wiki\/Six_degr%C3%A9s_de_s%C3%A9paration\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (s\u2019ouvre dans un nouvel onglet)\"> <em>6 niveaux de relation<\/em><\/a> d\u2019une autre personne (th\u00e9orie v\u00e9rifi\u00e9e ces 10 derni\u00e8res ann\u00e9es chez les g\u00e9ants du web). Techniquement, cela signifie qu\u2019il n\u2019existe pas plus de 6 personnes entre vous et le Pape ou Justin Bieber. LinkedIn nous donnerait donc acc\u00e8s \u00e0 un r\u00e9seau infini, parmi lequel nous pouvons recruter sans limite ?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u2026Attention \u00e0 la bulle de filtre<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ce sc\u00e9nario idyllique se heurte \u00e0 la notion de<a href=\"https:\/\/www.ionos.fr\/digitalguide\/web-marketing\/analyse-web\/la-bulle-de-filtres\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (s\u2019ouvre dans un nouvel onglet)\"> bulle de filtre<\/a>. Kesaco ? C\u2019est un effet pervers bien connu des algorithmes sociaux, qui cherchent en permanence \u00e0 vous proposer des contenus \u00ab pertinents \u00bb : le filtrage permanent et la personnalisation de l&rsquo;information qui parvient \u00e0 l&rsquo;internaute cr\u00e9e un \u00e9tat d&rsquo;isolement intellectuel et culturel. Lorsque vous nouez des relations sur internet, vous pensez vous lier au monde entier, mais les algorithmes ne vous proposent que des personnes qu\u2019ils jugent pertinentes, en somme ceux qui pensent comme vous. L\u2019utilisation d\u2019internet et des r\u00e9seaux sociaux a donc tendance \u00e0 cr\u00e9er un effet de communaut\u00e9, alors que vous pensez partir \u00e0 la d\u00e9couverte de toutes les richesses de pens\u00e9e dans ce bas-monde.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/Hntk-kJThr6qKq_Ffbu0EwWEr6P85XRTe1eM-mE93o6D7OYr-tUGC1S2VKTB6gbseJYDyFkGWuMT-y2SMjUfcFE8IIenl0d-51y6S3NwP9LtwnN2Ue1JQm5CziiGZwTMOcEgdRsF\" alt=\"\"\/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u2026et \u00e0 l\u2019effet de clonage<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Cet effet pervers renforce un autre biais de recrutement, celui-ci bien connu des professionnels du secteur :<a href=\"https:\/\/www.myrhline.com\/actualite-rh\/clonage-donne-t-lassurance-dun-recrutement-reussi.html\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (s\u2019ouvre dans un nouvel onglet)\"> l\u2019effet de clonage<\/a>. Celui-ci pousse inconsciemment les recruteurs \u00e0 s\u2019int\u00e9resser \u00e0 des profils similaires \u00e0 ceux travaillant dans l\u2019entreprise, voire \u00e0 celui du candidat sortant. M\u00eame dipl\u00f4me universitaire, m\u00eame formation, m\u00eame r\u00e9action face \u00e0 l\u2019impr\u00e9vu\u2026. L\u2019effet de clonage p\u00e9nalise la cr\u00e9ativit\u00e9 et le dynamisme dans les entreprises. Comme dans Le meilleur des Mondes d\u2019Aldous Huxley, les entreprises subissent alors un communautarisme exacerb\u00e9 et sont noyaut\u00e9es par un effet de caste bien ancr\u00e9.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si le recrutement par cooptation peut s\u2019av\u00e9rer positif de mani\u00e8re ponctuelle, il ne peut \u00eatre institu\u00e9 comme mode de fonctionnement p\u00e9renne sur le long terme, si l\u2019on veut [A3] diversifier les profils dans la soci\u00e9t\u00e9 et ainsi \u00e9viter les effets de clonage.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Alors, la bonne ou la mauvaise science-fiction ?&nbsp;<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Si LinkedIn para\u00eet repr\u00e9senter une manne de candidats pr\u00e9cieuse et gratuite, un peu de recul permet d\u2019identifier ses limites. Les effets communautaires, les bulles de filtre\u2026sont autant d\u2019effets pervers qui vont rapidement limiter son utilisation. En outre cette base candidats ne vous appartient jamais : vous la partagez avec tous les recruteurs du monde entier. A l\u2019heure o\u00f9 la notion de marque employeur prend toute son importance, et o\u00f9 la relation candidats-entreprises devient un enjeu majeur d\u2019une strat\u00e9gie de recrutement r\u00e9ussie, LinkedIn ne peut en aucun cas constituer une base candidats suffisante. C\u2019est sans aucun doute une base n\u00e9cessaire : entrent alors en jeu des solutions d\u2019aspiration, de filtres et de<a rel=\"noreferrer noopener\" aria-label=\" (s\u2019ouvre dans un nouvel onglet)\" href=\"https:\/\/tool4staffing.com\/blog\/recruteurs-osez-le-matching-semantique\/\" target=\"_blank\"> matching s\u00e9mantique,<\/a> qui doivent permettre aux recruteurs de constituer leurs propres bases.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Des outils qui permettent de valoriser les comp\u00e9tences sans tomber les pr\u00e9jug\u00e9s et ainsi r\u00e9duire l\u2019effet de clonage . Autre avantage, sa mise en lumi\u00e8re de toutes les formes de comp\u00e9tence du candidat permettrait par exemple de recruter pour des<a href=\"https:\/\/tool4staffing.com\/blog\/emplois-du-futur-proche-comment-allez-vous-recruter-vos-psydesigners-et-vos-ethiciens\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (s\u2019ouvre dans un nouvel onglet)\"> m\u00e9tiers qui se cr\u00e9ent<\/a>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les innovations technologiques fournissent autant de possibilit\u00e9s que de pi\u00e8ges potentiels pour le recruteur. Car si une mauvaise utilisation de LinkedIn, peut cr\u00e9er sur le long terme un effet de clonage, le recruteur dispose \u00e9galement d\u2019outils, comme le matching s\u00e9mantique, qui permettent de d\u00e9passer les pr\u00e9jug\u00e9s et de qualifier au mieux les candidats. Alors vers quel monde nous dirigeons-nous ? Seuls les recruteurs semblent avoir la r\u00e9ponse\u2026&nbsp; <br><\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong><a href=\"https:\/\/tool4staffing.com\/demonstration-gratuite\/\" target=\"_blank\" rel=\"noreferrer noopener\"> >> DEMANDEZ UNE D\u00c9MO GRATUITE << <\/a><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pour qualifier leurs candidats, 94% des recruteurs affirment utiliser LinkedIn : le r\u00e9seau social aux 400 millions d\u2019utilisateurs est d\u00e9sormais devenu (presque) incontournable. Les utilisateurs s\u2019y d\u00e9finissent par leurs postes actuels, leurs parcours et leurs aspirations professionnelles&#8230;le r\u00e9seau repr\u00e9sente donc potentiellement une base de 400 millions de candidats pour les recruteurs ? Pas si s\u00fbr [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4358,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[20],"tags":[],"class_list":["post-4357","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-carte-blanche"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>LinkedIn, effet bulle de filtre : arr\u00eatons de recruter des clones! 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