{"id":4382,"date":"2024-06-10T10:00:00","date_gmt":"2024-06-10T08:00:00","guid":{"rendered":"https:\/\/www.tool4staffing.com\/2020\/02\/18\/marque-employeur-et-personal-branding-sur-linkedin-et-si-le-ridicule-tuait\/"},"modified":"2026-03-25T15:53:34","modified_gmt":"2026-03-25T14:53:34","slug":"marque-employeur-et-personal-branding-sur-linkedin-et-si-on-disait-stop-a-la-course-au-buzz","status":"publish","type":"post","link":"https:\/\/staging.tool4staffing.com\/?p=4382","title":{"rendered":"Marque employeur et personal branding sur LinkedIn : et si on disait stop \u00e0 la course au buzz ?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4382\" class=\"elementor elementor-4382\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-49a8092 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"49a8092\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-90507dd\" data-id=\"90507dd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2c8f65b elementor-widget elementor-widget-text-editor\" data-id=\"2c8f65b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Si vous \u00eates recruteur, LinkedIn est probablement l\u2019un de vos principaux terrains de chasse ! Vous avez donc forc\u00e9ment remarqu\u00e9 que les patrons d\u2019entreprises et les recruteurs l\u2019utilisent de plus en plus pour b\u00e2tir leur personal branding, et par extension, pour promouvoir leur marque employeur.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mais entre nous, est-ce qu\u2019il n\u2019y aurait pas une d\u00e9rive g\u00e9n\u00e9rale, avec un d\u00e9ferlement de posts tous plus absurdes les uns que les autres ? On vous donne notre avis (sans filtre) dans cet article.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e01b957 elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"e01b957\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;no_headings_message&quot;:&quot;Aucun titre n\\u2019a \\u00e9t\\u00e9 trouv\\u00e9 sur cette page.&quot;,&quot;marker_view&quot;:&quot;numbers&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tSommaire : \t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__e01b957\" aria-expanded=\"true\" aria-label=\"Ouvrir la table des mati\u00e8res\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__e01b957\" aria-expanded=\"true\" aria-label=\"Fermer la table des mati\u00e8res\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__e01b957\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-396e06d elementor-widget elementor-widget-heading\" data-id=\"396e06d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Comment LinkedIn est devenu un outil incontournable de marque employeur et de personal branding<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3cfb24a elementor-widget elementor-widget-text-editor\" data-id=\"3cfb24a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Commen\u00e7ons pas bien d\u00e9finir de quoi on parle :<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">La <\/span><span style=\"font-weight: 400;\"><a href=\"https:\/\/staging.tool4staffing.com\/blog\/tout-ce-que-vous-devez-savoir-sur-la-marque-employeur\/#:~:text=La%20marque%20employeur%20se%20travaille,et%20d'un%20emploi%20stable.\">marque employeur<\/a><\/span><span style=\"font-weight: 400;\"> correspond \u00e0 l&rsquo;image et la r\u00e9putation qu&rsquo;une entreprise cultive pour attirer et retenir les talents.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Le personal branding consiste pour un individu \u00e0 promouvoir lui-m\u00eame son image et ses comp\u00e9tences par le biais des techniques marketing et publicitaires utilis\u00e9es habituellement pour promouvoir une marque.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Ces 2 pratiques ont connu un essor fulgurant ces derni\u00e8res ann\u00e9es, et ce, tout particuli\u00e8rement sur LinkedIn.\u00a0<\/span><\/p><h6>\u00a0<\/h6><p><span style=\"font-weight: 400;\">On peut l\u2019expliquer \u00e0 travers 3 \u00e9volutions successives :<\/span><\/p><ol><li><span style=\"font-weight: 400;\">D\u2019abord, LinkedIn est devenue LA plateforme de r\u00e9f\u00e9rence pour gagner en visibilit\u00e9 aupr\u00e8s d\u2019une audience pro. R\u00e9sultat : la communication RH des entreprises se d\u00e9ploie d\u00e9sormais quasi-exclusivement sur ce r\u00e9seau qui compte pr\u00e8s d\u2019un milliard d\u2019utilisateurs. Exemple frappant : <\/span><a href=\"https:\/\/www.soyuz.digital\/utiliser-linkedin-marque\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">90% des recrutements digitaux effectu\u00e9s par L\u2019Or\u00e9al<\/span> <\/a><span style=\"font-weight: 400;\">passent par LinkedIn.<\/span><\/li><\/ol><p>\u00a0 \u00a0 2. Parall\u00e8lement \u00e0 \u00e7a, le personal branding est devenu un outil de promotion de la marque employeur \u00e0 part\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 enti\u00e8re. C\u2019est-\u00e0-dire que l\u2019image du fondateur ou du dirigeant d\u2019une entreprise (et m\u00eame celle des\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 recruteurs) p\u00e8se de plus en plus dans la perception des candidats. En incarnant les valeurs et les\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 aspirations de leur organisation, ces leaders ne se contentent donc pas de renforcer leur propre\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 r\u00e9putation, ils contribuent directement \u00e0 attirer et fid\u00e9liser les talents.<\/p><p><span style=\"font-weight: 400;\">\u00a0 \u00a0 3. Toutes ces pratiques se sont profond\u00e9ment professionnalis\u00e9es : il existe d\u00e9sormais des flop\u00e9es de\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 consultants en marque employeur, en storytelling ou en personal branding sur LinkedIn (l\u2019un des plus\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 connus \u00e9tant sans doute le conf\u00e9rencier <\/span><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.linkedin.com\/in\/greglogan29\/\">Gregory Logan<\/a><\/span><span style=\"font-weight: 400;\">), ou encore de ghostwriters qui aident les\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 dirigeants \u00e0 r\u00e9diger leurs posts. Ils participent tous \u00e0 d\u00e9mocratiser ces pratiques.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Bref, pour toutes ces raisons (et sans doute encore d\u2019autres), LinkedIn est aujourd\u2019hui inond\u00e9 de posts de personal branding et de marque employeur.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-746764c elementor-widget elementor-widget-heading\" data-id=\"746764c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Trop de storytelling tue le storytelling\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b7891e elementor-widget elementor-widget-heading\" data-id=\"7b7891e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Une m\u00e9canique d\u2019\u00e9criture (trop) bien huil\u00e9e\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1df632f elementor-widget elementor-widget-text-editor\" data-id=\"1df632f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Il y a eu d\u2019abord les photos de moments de bonheur (un peu) surjou\u00e9s en entreprise, puis les phrases ou analogies pseudo-inspirantes (\u201c<\/span><i><span style=\"font-weight: 400;\">il faut diriger son entreprise comme le loup dirige sa meute<\/span><\/i><span style=\"font-weight: 400;\">\u201d), mais aujourd\u2019hui, les posts les plus fr\u00e9quents sont des mises en sc\u00e8ne d\u2019\u00e9pisodes de vie personnelle, qui sont cens\u00e9s illustrer des valeurs professionnelles.\u00a0<\/span><\/p>\n<h6>\u00a0<\/h6>\n<p><i><span style=\"font-weight: 400;\">\u201cLe train est encore en retard, mais ce n\u2019est pas grave, cela me fait travailler mon agilit\u00e9 de manager\u201d, \u201cObserver mes enfants se disputer m&rsquo;a enseign\u00e9 une le\u00e7on pr\u00e9cieuse sur la m\u00e9diation et la gestion des conflits\u201d, \u201cCes 5 enseignements sur la gestion du temps que je retiens de mon dernier marathon\u201d&#8230; <\/span><\/i><span style=\"font-weight: 400;\">ce genre de post devient fort r\u00e9current.\u00a0<\/span><\/p>\n<h6>\u00a0<\/h6>\n<p><span style=\"font-weight: 400;\">Le probl\u00e8me ? Tout le monde utilise les m\u00eames ficelles, qui du coup deviennent de plus en plus grosses. On est un peu lass\u00e9s de lire ces anecdotes en apparence spontan\u00e9es, qui sont en effet soigneusement choisies (voire invent\u00e9es) pour souligner une comp\u00e9tence ou une valeur d&rsquo;entreprise.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f77986 elementor-widget elementor-widget-heading\" data-id=\"9f77986\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Storytelling + LinkedIn = Instagram ?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-761deae elementor-widget elementor-widget-text-editor\" data-id=\"761deae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Certains observateurs soulignent que ce d\u00e9ferlement de storytelling professionnel ne suit qu\u2019une tendance plus globale de nos soci\u00e9t\u00e9s. L\u2019utilisation d\u2019Instagram a habitu\u00e9 les personnes \u00e0 \u201cstorytelliser\u201d leurs vies, et le monde professionnel n\u2019y \u00e9chappe pas.<\/span><\/p>\n<h6>\u00a0<\/h6>\n<p><span style=\"font-weight: 400;\">D\u2019ailleurs, on tombe parfois dans un d\u00e9ballage de vie priv\u00e9e qui peut aller jusqu\u2019\u00e0 susciter un certain malaise. Certains vont par exemple jusqu\u2019\u00e0 comparer leur cancer \u00e0 un d\u00e9fi de carri\u00e8re. Ou \u00e0 \u00e9voquer leur divorce comme une \u201copportunit\u00e9 de renouvellement professionnel\u201d.<\/span><\/p>\n<h6>\u00a0<\/h6>\n<p><span style=\"font-weight: 400;\">Est-ce que \u00e7a ne va pas trop loin ?<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5603b2 elementor-widget elementor-widget-heading\" data-id=\"c5603b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Personal branding sur LinkedIn : la saturation est-elle proche ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-740c4f8 elementor-widget elementor-widget-heading\" data-id=\"740c4f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Une strat\u00e9gie d\u00e9sormais d\u00e9cri\u00e9e<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5dc43a8 elementor-widget elementor-widget-text-editor\" data-id=\"5dc43a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Les posts LinkedIn \u201cinspirants\u201d ou \u201chyper-storytell\u00e9s\u201d sont de plus en plus tourn\u00e9s en d\u00e9rision. Un compte Twitter, <\/span><span style=\"font-weight: 400;\"><a href=\"https:\/\/twitter.com\/disruptiveholin?lang=fr\">Disruptive Humans of LinkedIn<\/a><\/span><span style=\"font-weight: 400;\"> s\u2019est par exemple donn\u00e9 comme mission de recenser les perles de ce storytelling. Tout comme le groupe Facebook <\/span><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.facebook.com\/groups\/neurchidelinkedin\/\">Neurchi de LinkedIn<\/a><\/span><span style=\"font-weight: 400;\"> (si vous voulez rire un bon coup, allez-y faire un tour).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Le journal <\/span><i><span style=\"font-weight: 400;\">Le Monde<\/span><\/i><span style=\"font-weight: 400;\"> a m\u00eame publi\u00e9 un article se moquant ouvertement du <\/span><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.lemonde.fr\/m-perso\/article\/2018\/06\/16\/linkedin-ou-le-storytelling-pour-les-nuls_5316093_4497916.html\">ph\u00e9nom\u00e8ne<\/a><\/span><span style=\"font-weight: 400;\"> il y a quelques ann\u00e9es.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bref, travailler sa marque employeur \u00e0 travers le storytelling sur LinkedIn n\u2019est plus aussi facile. Cela peut m\u00eame devenir contre-productif. En tout cas, pour que cela fonctionne, il faut faire preuve de subtilit\u00e9 et \u00e9viter de tomber dans ces m\u00e9canismes d\u2019\u00e9criture trop vus et revus.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Alors pour conclure, est-ce qu\u2019il n\u2019existerait pas d\u2019autres moyens (plus subtils) de promouvoir ses valeurs et d\u2019engager le potentiel candidat \u00e0 y adh\u00e9rer ?\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-378930e elementor-widget elementor-widget-heading\" data-id=\"378930e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Marque employeur : et si on revenait \u00e0 l\u2019essentiel ?\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b9f7d0f elementor-widget elementor-widget-text-editor\" data-id=\"b9f7d0f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Il existe des moyens bien plus efficaces et moins courants pour travailler sa marque employeur, notamment en soignant l\u2019<\/span><span style=\"font-weight: 400;\"><a href=\"https:\/\/staging.tool4staffing.com\/blog\/comment-creer-une-experience-candidat-de-qualite\/\">exp\u00e9rience candidat<\/a><\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Par exemple : des outils de marketing permettant d\u2019automatiser et de fluidifier la communication avec les candidats (chatbot, portail candidat\u2026).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Des logiciels de recrutement de pointe, comme <\/span><span style=\"font-weight: 400;\"><a href=\"https:\/\/staging.tool4staffing.com\/\">Tool4staffing<\/a><\/span><span style=\"font-weight: 400;\"> (exemple tout \u00e0 fait fortuit\u2026!), int\u00e8grent d\u2019ailleurs d\u00e9j\u00e0 ce type d\u2019outil.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Alors certes, ils ne vous aideront pas \u00e0 faire des milliers de likes, mais ils peuvent vous permettre d\u2019am\u00e9liorer concr\u00e8tement votre exp\u00e9rience candidat, et de renforcer votre marque employeur en vous d\u00e9marquant ainsi de la concurrence.\u00a0<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">Alors, envie de revenir aux fondamentaux ?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/staging.tool4staffing.com\/demande-de-demo-tool4staffing\/\">D\u00e9couvrir Tool4staffing<\/a><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Si vous \u00eates recruteur, LinkedIn est probablement l\u2019un de vos principaux terrains de chasse ! Vous avez donc forc\u00e9ment remarqu\u00e9 que les patrons d\u2019entreprises et les recruteurs l\u2019utilisent de plus en plus pour b\u00e2tir leur personal branding, et par extension, pour promouvoir leur marque employeur. Mais entre nous, est-ce qu\u2019il n\u2019y aurait pas une d\u00e9rive [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":21442,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[20],"tags":[],"class_list":["post-4382","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-carte-blanche"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marque employeur et personal branding sur LinkedIn : et si on disait stop \u00e0 la course au buzz ?<\/title>\n<meta name=\"description\" content=\"Marque employeur et Personal branding sur LinkedIn, la saturation est proche ? 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