{"id":4408,"date":"2020-09-03T00:00:00","date_gmt":"2020-09-02T22:00:00","guid":{"rendered":"https:\/\/www.tool4staffing.com\/2020\/09\/03\/hr-metrics-calculer-les-couts-dun-recrutement-et-les-optimiser\/"},"modified":"2022-04-08T09:48:16","modified_gmt":"2022-04-08T07:48:16","slug":"hr-metrics-calculer-les-couts-dun-recrutement-et-les-optimiser","status":"publish","type":"post","link":"https:\/\/staging.tool4staffing.com\/?p=4408","title":{"rendered":"HR metrics: calculer les co\u00fbts d\u2019un recrutement et les optimiser"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4408\" class=\"elementor elementor-4408\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-73cade19 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"73cade19\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-68c0110\" data-id=\"68c0110\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-367392d6 elementor-widget elementor-widget-text-editor\" data-id=\"367392d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t\n<p class=\"wp-block-paragraph\"><strong>La fonction de recruteur est en pleine \u00e9volution. La Direction des ressources humaines est de plus en plus consid\u00e9r\u00e9e comme \u201cBusiness Partner\u201d, c\u2019est \u00e0 dire associ\u00e9e aux d\u00e9cisions strat\u00e9giques de l\u2019entreprise.\u00a0 Le service Recrutement devient donc aussi un centre de profit. Il faut donc calculer les co\u00fbts d\u2019un recrutement pour ensuite les optimiser, comme pour tout autre d\u00e9partement de l\u2019entreprise. Ce que peu de services ont d\u00e9j\u00e0 entrepris, faute d\u2019indicateur suffisamment pr\u00e9cis. Voici un petit guide pour calculer les co\u00fbts d\u2019une embauche et les optimiser. \u201cGrab that cash with both hands\u201d comme disait Pink Floyd.\u00a0<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Calculer les co\u00fbts d\u2019un recrutement<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Les co\u00fbts humains <\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Comment d\u00e9bute un recrutement? Un manager commence par \u00e9mettre un besoin. Que la Direction des Ressources Humaines transforme ensuite en description de poste et en annonce \u00e0 publier. Interviennent alors les charg\u00e9s de recrutement qui collectent, traitent les candidatures et font passer les entretiens. Si plusieurs personnes sont impliqu\u00e9es, comme lors d\u2019un<a href=\"https:\/\/tool4staffing.com\/blog\/recrutement-collaboratif-lexemple-des-espions\/\"> recrutement collaboratif<\/a>, il faudra pond\u00e9rer leurs salaires en fonction du temps d\u00e9di\u00e9 \u00e0 cette embauche. Au final, le co\u00fbt total d\u2019un recrutement doit prendre en compte tout ce temps pass\u00e9. Ainsi que celui accord\u00e9 aux t\u00e2ches administratives de gestion: cr\u00e9ation des contrats de travail, d\u00e9clarations d\u2019embauche et sociales, int\u00e9gration \u00e0 la mutuelle\u2026 et \u00e0 l\u2019int\u00e9gration du candidat (onboarding, formations\u2026).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Les co\u00fbts des outils <\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les outils du recruteur ont un co\u00fbt mais permettent une meilleure productivit\u00e9. En plus du logiciel de recrutement, ou ATS (Applicant Tracking System), ils se divisent selon 2 cas de figure:\u00a0<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Si le recruteur pratique majoritairement la chasse, alors un compte LinkedIn Recruiter sera sa principale d\u00e9pense\u00a0<\/li>\n<li>Si en revanche il pratique surtout la diffusion (ce qui est plus le cas pour les personnes travaillant dans des services RH) les co\u00fbts se mat\u00e9rialisent par le canaux utilis\u00e9s (jobboards, LinkedIn\u2026)<\/li><br>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Les co\u00fbts d\u2019un recrutement rat\u00e9 <\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les plus difficiles \u00e0 calculer mais certainement les plus importants. Car un recrutement rat\u00e9 oblige \u00e0 recommencer le processus depuis le d\u00e9but. Comme un d\u00e9part anticip\u00e9. Une embauche est d\u00e9clar\u00e9e r\u00e9ussie lorsque le candidat a pass\u00e9 avec succ\u00e8s la p\u00e9riode d\u2019essai. Le d\u00e9part avant la fin de la p\u00e9riode d\u2019essai semble \u00eatre devenue la sp\u00e9cialit\u00e9 des 15-34 ans. 80% d\u2019entre eux <a href=\"https:\/\/www.parlonsrh.com\/cdi-chez-les-15-34-ans-80-sont-rompus-en-moins-dun-an\/\">quittent la soci\u00e9t\u00e9 <\/a>qui les embauche d\u00e8s la premi\u00e8re ann\u00e9e.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Comment r\u00e9duire les co\u00fbts d&rsquo;une embauche?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Les co\u00fbts \u00e9tant d\u00e9taill\u00e9s, il reste maintenant \u00e0 d\u00e9terminer comment optimiser chaque \u00e9tape du processus. Pour cela il faut \u00eatre en mesure de les piloter avec le plus de pr\u00e9cision possible. Bien choisir son ATS (applicant tracking system) semble donc primordial. Car il peut vous permettre de piloter et d\u2019optimiser toutes les \u00e9tapes :<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Le sourcing des candidats<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vous postez sur des jobboards, mais savez-vous quelle plateforme vous rapporte les meilleurs candidats, le co\u00fbt de ces acquisitions ? Certains ATS utilisent des outils de tracking, emprunt\u00e9s au marketing, pour permettre d\u2019avoir acc\u00e8s \u00e0 toutes ces informations. Vous pouvez ainsi comparer pour chaque canal le nombre de candidatures qualifi\u00e9es obtenues par rapport au prix d\u00e9pens\u00e9. Et combien vous a co\u00fbt\u00e9 une embauche depuis la diffusion de l\u2019annonce jusqu\u2019\u00e0 la fin de la p\u00e9riode d\u2019essai du nouvel arrivant.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>La cooptation<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Recruter vos talents gr\u00e2ce au r\u00e9seau de vos collaborateurs peut vous permettre de r\u00e9duire consid\u00e9rablement vos co\u00fbts de recrutement. <a href=\"https:\/\/basile.io\/\">La cooptation<\/a> est un canal de recrutement particuli\u00e8rement efficient. Cet outil vous permet de sourcer des talents qualifi\u00e9s et fiables, plus rapidement que sur les jobboards, sans avoir \u00e0 investir dans un cabinet de recrutement. \u00c0 titre d\u2019exemple, <a href=\"https:\/\/basile.io\/\">la solution de cooptation Basile<\/a>, 100% int\u00e9gr\u00e9e \u00e0 Tool4staffing, d\u00e9clare une \u00e9conomie allant jusqu\u2019\u00e0 15 000 \u20ac par rapport \u00e0 un recrutement classique.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>La qualification<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un ATS vous aide \u00e0 constituer sans effort une shortlist de candidats qualifi\u00e9s. Le <a href=\"https:\/\/tool4staffing.com\/blog\/recruteurs-osez-le-matching-semantique\/\">matching s\u00e9mantique<\/a>, un algorithme emprunt\u00e9 aux applications de rencontre, permet, lorsque vous postez une mission, de faire ressortir de votre vivier de candidats ceux dont les comp\u00e9tences collent avec l\u2019annonce. Avoir plus de candidats qualifi\u00e9s dans sa shortlist permet d\u2019augmenter les chances de r\u00e9ussir un recrutement. Et donc d\u2019optimiser cette \u00e9tape. Le matching s\u00e9mantique permet en moyenne d\u2019augmenter de 62% le nombre de candidats qualifi\u00e9s dans une short list.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Les \u00e9changes avec les candidats <\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Toujours gr\u00e2ce aux outils emprunt\u00e9s au monde du marketing, les ATS nouvelle g\u00e9n\u00e9ration vous permettent d\u2019automatiser les \u00e9changes avec les candidats. Vous pouvez par exemple envoyer des campagnes d\u2019emailings massives. Comment cela fonctionne ? Au lieu d\u2019\u00e9crire \u201cBonjour Jean-Pierre\u201d au d\u00e9but du message, vous ajoutez la variable \u201cpr\u00e9nom\u201d derri\u00e8re bonjour. Le pr\u00e9nom des candidats s\u2019ajoutera automatiquement avant l\u2019envoi. Vous pouvez en quelques clics envoyer la proposition de poste \u00e0 tous les candidats que vous aurez pr\u00e9alablement s\u00e9lectionn\u00e9s avec le matching s\u00e9mantique.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La fonction premi\u00e8re de la digitalisation est de rationaliser les co\u00fbts, le recrutement n\u2019\u00e9chappe pas \u00e0 la r\u00e8gle. L\u2019ATS est donc le meilleur ami de l\u2019optimisation des co\u00fbts d&rsquo;un recrutement. Il vous permet \u00e9galement, via l&rsquo;automatisation des communications avec les candidats et l\u2019optimisation du site carri\u00e8re, de d\u00e9velopper votre marque employeur. Selon une \u00e9tude LinkedIn, les entreprises ayant une marque employeur performante voient leurs co\u00fbts de recrutement divis\u00e9s par 2. Comme quoi, un ATS orient\u00e9 r\u00e9sultat, \u00e7a change tout.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>La fonction de recruteur est en pleine \u00e9volution. La Direction des ressources humaines est de plus en plus consid\u00e9r\u00e9e comme \u201cBusiness Partner\u201d, c\u2019est \u00e0 dire associ\u00e9e aux d\u00e9cisions strat\u00e9giques de l\u2019entreprise.\u00a0 Le service Recrutement devient donc aussi un centre de profit. Il faut donc calculer les co\u00fbts d\u2019un recrutement pour ensuite les optimiser, comme pour [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4409,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[20],"tags":[],"class_list":["post-4408","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-carte-blanche"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>HR m\u00e9trics: Les co\u00fbts d&#039;un recrutement et les optimiser - Tool4staffing<\/title>\n<meta name=\"description\" content=\"La DRH est de plus en plus consid\u00e9r\u00e9e comme &quot;Business Partner&quot;. 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