{"id":4441,"date":"2021-07-26T00:00:00","date_gmt":"2021-07-25T22:00:00","guid":{"rendered":"https:\/\/www.tool4staffing.com\/2021\/07\/26\/les-nouvelles-tactiques-de-marque-employeur-quand-sarracher-les-meilleurs-talents-devient-la-guerre\/"},"modified":"2022-01-25T14:56:16","modified_gmt":"2022-01-25T13:56:16","slug":"les-nouvelles-tactiques-de-marque-employeur-quand-sarracher-les-meilleurs-talents-devient-la-guerre","status":"publish","type":"post","link":"https:\/\/staging.tool4staffing.com\/?p=4441","title":{"rendered":"Les nouvelles tactiques de marque employeur : quand s\u2019arracher les meilleurs talents devient la guerre"},"content":{"rendered":"\n

La marque employeur est un concept acad\u00e9mique n\u00e9 en 1996 dans un article de Simon Barrow et Tim Ambler, professeur de marketing \u00e0 la London Business School. Selon Wikip\u00e9dia, la marque employeur peut se d\u00e9crire par \u00ab l\u2019image d\u2019une entreprise aupr\u00e8s de ses employ\u00e9s et des candidats potentiels qui inclut par extension les efforts de marketing et de communication qui visent \u00e0 l\u2019am\u00e9liorer et \u00e0 la communiquer \u00bb. Ce concept a \u00e9t\u00e9 popularis\u00e9 au d\u00e9but des ann\u00e9es 2000 par des startups comme Google, qui en ont fait un \u00e9l\u00e9ment central de leurs politiques de recrutement des meilleurs talents. Aujourd\u2019hui, la plupart des entreprises ont d\u00e9velopp\u00e9 une politique de marque employeur. Qui, il faut le reconna\u00eetre, devient cruciale pour recruter les meilleurs profils. On pense \u00e0 l\u2019IT notamment. Or, la pand\u00e9mie a accru les difficult\u00e9s de recrutement de ces candidats. La tension pour embaucher les meilleurs \u00e9l\u00e9ments commence \u00e0 monter. Comment se manifeste cette concurrence entre les marques employeurs aujourd\u2019hui ? Nous avons \u00e9galement demand\u00e9 \u00e0 Shannon Smedstad, \u00ab Senior Employer Brand Strategist \u00bb chez Exaqueo, un des leaders am\u00e9ricains du secteur, les derni\u00e8res tendances sur le sujet aux USA. Le concept \u00e9tant n\u00e9 dans la culture anglo-saxonne.<\/strong><\/p>\n\n\n\n

Recruteurs, let\u2019s get ready to rumble !!<\/strong><\/p>\n\n\n\n

Glassdoor et LinkedIn, le nerf de la guerre<\/h2>\n\n\n\n

La concurrence employeur se manifeste aujourd\u2019hui \u00e0 travers 2 sites web : LinkedIn mais surtout Glassdoor. LinkedIn est le premier r\u00e9seau social \u00e0 avoir vu se d\u00e9ployer les strat\u00e9gies de marque employeur. Les principes sont simples : il s\u2019agit de faire du storytelling, c\u2019est-\u00e0-dire de mettre en sc\u00e8ne le bonheur quotidien dans son entreprise. A travers des photos, vid\u00e9os ou t\u00e9moignages d\u2019employ\u00e9s. Les guides sur le sujet sont l\u00e9gion, certains \u00e9tant m\u00eame \u00e9dit\u00e9s par la plateforme LinkedIn elle-m\u00eame. Des prestataires de services comme Welcome to the Jungle proposent m\u00eame des moyens de cin\u00e9aste professionnels uniquement pour r\u00e9aliser des films pour sa marque employeur.<\/p>\n\n\n\n

Des d\u00e9marches artistiques, peu propices \u00e0 \u00e9tablir un classement des marques employeurs cependant. Ce qui n\u2019est pas le cas de Glassdoor. C\u2019est un site Internet, cr\u00e9\u00e9 aux USA en 2007, qui permet aux anciens et aux actuels employ\u00e9s de donner leur avis sur leur environnement de travail de mani\u00e8re anonyme. Un environnement qui devient public et dont un futur collaborateur peut facilement se faire une id\u00e9e. Depuis quelques mois, les t\u00e9moignages de personnes n\u2019ayant pass\u00e9 qu\u2019un ou plusieurs entretiens sont \u00e9galement disponibles.<\/p>\n\n\n\n

Les \u00e9valuations se font sous la forme d’\u00e9toiles. Un classement des entreprises selon les notes attribu\u00e9es est ainsi \u00e9tabli chaque ann\u00e9e. Et surtout, Glassdoor permet aux entreprises de r\u00e9pondre aux avis. Ces derni\u00e8res s\u2019investissent ainsi de plus en plus sur la plateforme. Car elles se sentent oblig\u00e9es de r\u00e9pondre aux mauvaises opinions. Instaurer le dialogue pour diminuer la col\u00e8re et \u00e9viter l\u2019effet de contagion. Les entreprises risquent gros, alors elles mettent le paquet.<\/p>\n\n\n\n

Les meilleurs profils, notamment p\u00e9nuriques, peuvent \u00eatre rebut\u00e9s par trop d\u2019avis n\u00e9gatifs. La concurrence employeur bat son plein, et cela ne semble \u00eatre que le d\u00e9but. Pour voir si elle a vocation \u00e0 s\u2019intensifier, nous avons pos\u00e9 la question \u00e0 Shannon Smedstad, \u00ab Senior Employer Brand Strategist \u00bb chez Exaqueo.<\/p>\n\n\n\n

De nouveaux leviers et une professionnalisation de la marque employeur<\/h2>\n\n\n\n

Elle confirme. Oui, la concurrence sur la marque employeur s\u2019intensifie aux USA. Elle prodigue un conseil audacieux aux RH. Pour elle, il faut que la marque employeur \u00e9pouse compl\u00e8tement tous les aspects de la politique de ressources humaines de l\u2019entreprise. Si la marque employeur de votre entreprise est trop mise en sc\u00e8ne, le processus a peu de chance de tenir dans la dur\u00e9e. Pr\u00e9venir plut\u00f4t que gu\u00e9rir, pour que les probl\u00e8mes n\u2019apparaissent pas. Pour une marque employeur optimale, les RH doivent b\u00e2tir leurs politiques autour de 5 actions fondamentales :<\/p>\n\n\n\n

Se mettre \u00e0 la place des employ\u00e9s. Cela leur fait ressentir de l\u2019empathie \u00e0 leur \u00e9gard et favorise le dialogue. Et pr\u00e9vient les incompr\u00e9hensions.<\/p>\n\n\n\n

Demander aux employ\u00e9s ce qu\u2019ils veulent de mani\u00e8re r\u00e9guli\u00e8re. Ce qui entretient le dialogue et permet de rester en phase avec eux.<\/p>\n\n\n\n

Se concentrer sur les \u00ab moments qui comptent \u00bb. \u00ab The moments that matter \u00bb est un concept marketing bien \u00e9tabli. Il consiste \u00e0 identifier les moments clefs de la vie des consommateurs pour pouvoir s\u2019y associer. Shannon Smedstad pr\u00e9conise la transposition de ce concept \u00e0 l\u2019exp\u00e9rience collaborateur et candidat. Quels sont les moments clefs de son parcours avec l\u2019entreprise et comment l\u2019accompagner dans ces moments-l\u00e0. Selon Gartner, seulement 16% des RH aux USA exp\u00e9rimentent une approche \u00ab moments qui comptent \u00bb.<\/p>\n\n\n\n

Garder une part d\u2019humain dans sa communication. A l\u2019heure de la digitalisation tous azimuts, il convient de ne pas trop \u00ab automatiser \u00bb, notamment \u00e0 travers des bots, la communication avec les employ\u00e9s.<\/p>\n\n\n\n

Enfin, rester authentique. Une bonne communication consiste \u00e0 transmettre des \u00e9motions dans un climat apais\u00e9 et sans m\u00e9fiance. Ce qu\u2019un comportement sans artifice ou faux semblant peut favoriser.<\/p>\n\n\n\n

\u00ab Respectez ces 5 fondamentaux \u00bb et votre marque employeur suivra, d\u00e9clare-t-elle.<\/p>\n\n\n\n

Au moment d\u2019\u00e9voquer les toutes derni\u00e8res tendances pour attirer les meilleurs employ\u00e9s, elle mentionne qu\u2019aux USA, les entreprises int\u00e8grent dans la strat\u00e9gie de marque employeur \u2026 la ville dans laquelle elles proposent le poste. Ce qui correspond \u00e0 mettre la qualit\u00e9 de vie en avant. Venez travailler en Arizona, la vie est tranquille et surtout, co\u00fbte beaucoup moins cher qu\u2019\u00e0 New-York. La ville de Detroit, en faillite et perdant des habitants depuis la fin de l\u2019\u00e8re de l\u2019automobile am\u00e9ricaine, a m\u00eame fait de cette tendance un point majeur de sa strat\u00e9gie pour attirer des entreprises. On peut parier qu\u2019avec la d\u00e9mocratisation du travail hybride, le lieu o\u00f9 op\u00e8rent les entreprises risque de devenir un enjeu majeur en France dans les ann\u00e9es \u00e0 venir.<\/p>\n\n\n\n

La concurrence employeur est un concept qui s\u2019impose de plus en plus. Car la reprise \u00e9conomique a montr\u00e9 que les difficult\u00e9s de recrutement impactent de plus en plus certains secteurs, comme les caf\u00e9s, h\u00f4tels et restaurants par exemple. Recruteurs, \u00e0 vos marques, pr\u00eats, partez !!!<\/p>\n","protected":false},"excerpt":{"rendered":"

La marque employeur est un concept acad\u00e9mique n\u00e9 en 1996 dans un article de Simon Barrow et Tim Ambler, professeur de marketing \u00e0 la London Business School. Selon Wikip\u00e9dia, la marque employeur peut se d\u00e9crire par \u00ab l\u2019image d\u2019une entreprise aupr\u00e8s de ses employ\u00e9s et des candidats potentiels qui inclut par extension les efforts de […]<\/p>\n","protected":false},"author":1,"featured_media":4442,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[20],"tags":[],"class_list":["post-4441","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-carte-blanche"],"acf":[],"yoast_head":"\nLes nouvelles tactiques de marque employeur - Tool4staffing<\/title>\n<meta name=\"description\" content=\"La marque employeur est un concept acad\u00e9mique n\u00e9 en 1996 dans un article de Simon Barrow et Tim Ambler, professeur de marketing...\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les nouvelles tactiques de marque employeur - Tool4staffing\" \/>\n<meta property=\"og:description\" content=\"La marque employeur est un concept acad\u00e9mique n\u00e9 en 1996 dans un article de Simon Barrow et Tim Ambler, professeur de marketing...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/staging.tool4staffing.com\/?p=4441\" \/>\n<meta property=\"og:site_name\" content=\"Tool4staffing\" \/>\n<meta property=\"article:published_time\" content=\"2021-07-25T22:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-01-25T13:56:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/staging.tool4staffing.com\/wp-content\/uploads\/2021\/12\/blog-min.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"512\" \/>\n\t<meta property=\"og:image:height\" content=\"341\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"too1adm\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Les nouvelles tactiques de marque employeur - Tool4staffing\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"too1adm\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/staging.tool4staffing.com\\\/?p=4441#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/staging.tool4staffing.com\\\/?p=4441\"},\"author\":{\"name\":\"too1adm\",\"@id\":\"https:\\\/\\\/staging.tool4staffing.com\\\/#\\\/schema\\\/person\\\/21a7c2dac30895fb96d3aff0551d6213\"},\"headline\":\"Les nouvelles tactiques de marque employeur : quand s\u2019arracher les meilleurs talents devient la guerre\",\"datePublished\":\"2021-07-25T22:00:00+00:00\",\"dateModified\":\"2022-01-25T13:56:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/staging.tool4staffing.com\\\/?p=4441\"},\"wordCount\":1075,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/staging.tool4staffing.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/staging.tool4staffing.com\\\/?p=4441#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/staging.tool4staffing.com\\\/wp-content\\\/uploads\\\/2021\\\/12\\\/blog-min.jpeg\",\"articleSection\":[\"La plan\u00e8te recrutement\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/staging.tool4staffing.com\\\/?p=4441#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/staging.tool4staffing.com\\\/?p=4441\",\"url\":\"https:\\\/\\\/staging.tool4staffing.com\\\/?p=4441\",\"name\":\"Les nouvelles tactiques de marque employeur - Tool4staffing\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/staging.tool4staffing.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/staging.tool4staffing.com\\\/?p=4441#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/staging.tool4staffing.com\\\/?p=4441#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/staging.tool4staffing.com\\\/wp-content\\\/uploads\\\/2021\\\/12\\\/blog-min.jpeg\",\"datePublished\":\"2021-07-25T22:00:00+00:00\",\"dateModified\":\"2022-01-25T13:56:16+00:00\",\"description\":\"La marque employeur est un concept acad\u00e9mique n\u00e9 en 1996 dans un article de Simon Barrow et Tim Ambler, professeur de marketing...\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/staging.tool4staffing.com\\\/?p=4441#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/staging.tool4staffing.com\\\/?p=4441\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/staging.tool4staffing.com\\\/?p=4441#primaryimage\",\"url\":\"https:\\\/\\\/staging.tool4staffing.com\\\/wp-content\\\/uploads\\\/2021\\\/12\\\/blog-min.jpeg\",\"contentUrl\":\"https:\\\/\\\/staging.tool4staffing.com\\\/wp-content\\\/uploads\\\/2021\\\/12\\\/blog-min.jpeg\",\"width\":512,\"height\":341},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/staging.tool4staffing.com\\\/?p=4441#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/staging.tool4staffing.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Les nouvelles tactiques de marque employeur : quand s\u2019arracher les meilleurs talents devient la guerre\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/staging.tool4staffing.com\\\/#website\",\"url\":\"https:\\\/\\\/staging.tool4staffing.com\\\/\",\"name\":\"Tool4staffing\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/staging.tool4staffing.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/staging.tool4staffing.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/staging.tool4staffing.com\\\/#organization\",\"name\":\"Tool4staffing\",\"alternateName\":\"T4S\",\"url\":\"https:\\\/\\\/staging.tool4staffing.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/staging.tool4staffing.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/staging.tool4staffing.com\\\/wp-content\\\/uploads\\\/2021\\\/12\\\/logo_2026.png\",\"contentUrl\":\"https:\\\/\\\/staging.tool4staffing.com\\\/wp-content\\\/uploads\\\/2021\\\/12\\\/logo_2026.png\",\"width\":576,\"height\":350,\"caption\":\"Tool4staffing\"},\"image\":{\"@id\":\"https:\\\/\\\/staging.tool4staffing.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/staging.tool4staffing.com\\\/#\\\/schema\\\/person\\\/21a7c2dac30895fb96d3aff0551d6213\",\"name\":\"too1adm\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b75a6011918b6771a64fd3fb4e6dd169a4bafdb25b42643a6f3577bc14999afc?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b75a6011918b6771a64fd3fb4e6dd169a4bafdb25b42643a6f3577bc14999afc?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b75a6011918b6771a64fd3fb4e6dd169a4bafdb25b42643a6f3577bc14999afc?s=96&d=mm&r=g\",\"caption\":\"too1adm\"},\"sameAs\":[\"https:\\\/\\\/tool4staffing.com\"],\"url\":\"https:\\\/\\\/staging.tool4staffing.com\\\/?author=1\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Les nouvelles tactiques de marque employeur - Tool4staffing","description":"La marque employeur est un concept acad\u00e9mique n\u00e9 en 1996 dans un article de Simon Barrow et Tim Ambler, professeur de marketing...","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"fr_FR","og_type":"article","og_title":"Les nouvelles tactiques de marque employeur - Tool4staffing","og_description":"La marque employeur est un concept acad\u00e9mique n\u00e9 en 1996 dans un article de Simon Barrow et Tim Ambler, professeur de marketing...","og_url":"https:\/\/staging.tool4staffing.com\/?p=4441","og_site_name":"Tool4staffing","article_published_time":"2021-07-25T22:00:00+00:00","article_modified_time":"2022-01-25T13:56:16+00:00","og_image":[{"width":512,"height":341,"url":"https:\/\/staging.tool4staffing.com\/wp-content\/uploads\/2021\/12\/blog-min.jpeg","type":"image\/jpeg"}],"author":"too1adm","twitter_card":"summary_large_image","twitter_title":"Les nouvelles tactiques de marque employeur - Tool4staffing","twitter_misc":{"\u00c9crit par":"too1adm","Dur\u00e9e de lecture estim\u00e9e":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/staging.tool4staffing.com\/?p=4441#article","isPartOf":{"@id":"https:\/\/staging.tool4staffing.com\/?p=4441"},"author":{"name":"too1adm","@id":"https:\/\/staging.tool4staffing.com\/#\/schema\/person\/21a7c2dac30895fb96d3aff0551d6213"},"headline":"Les nouvelles tactiques de marque employeur : quand s\u2019arracher les meilleurs talents devient la guerre","datePublished":"2021-07-25T22:00:00+00:00","dateModified":"2022-01-25T13:56:16+00:00","mainEntityOfPage":{"@id":"https:\/\/staging.tool4staffing.com\/?p=4441"},"wordCount":1075,"commentCount":0,"publisher":{"@id":"https:\/\/staging.tool4staffing.com\/#organization"},"image":{"@id":"https:\/\/staging.tool4staffing.com\/?p=4441#primaryimage"},"thumbnailUrl":"https:\/\/staging.tool4staffing.com\/wp-content\/uploads\/2021\/12\/blog-min.jpeg","articleSection":["La plan\u00e8te recrutement"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/staging.tool4staffing.com\/?p=4441#respond"]}]},{"@type":"WebPage","@id":"https:\/\/staging.tool4staffing.com\/?p=4441","url":"https:\/\/staging.tool4staffing.com\/?p=4441","name":"Les nouvelles tactiques de marque employeur - Tool4staffing","isPartOf":{"@id":"https:\/\/staging.tool4staffing.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/staging.tool4staffing.com\/?p=4441#primaryimage"},"image":{"@id":"https:\/\/staging.tool4staffing.com\/?p=4441#primaryimage"},"thumbnailUrl":"https:\/\/staging.tool4staffing.com\/wp-content\/uploads\/2021\/12\/blog-min.jpeg","datePublished":"2021-07-25T22:00:00+00:00","dateModified":"2022-01-25T13:56:16+00:00","description":"La marque employeur est un concept acad\u00e9mique n\u00e9 en 1996 dans un article de Simon Barrow et Tim Ambler, professeur de marketing...","breadcrumb":{"@id":"https:\/\/staging.tool4staffing.com\/?p=4441#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/staging.tool4staffing.com\/?p=4441"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/staging.tool4staffing.com\/?p=4441#primaryimage","url":"https:\/\/staging.tool4staffing.com\/wp-content\/uploads\/2021\/12\/blog-min.jpeg","contentUrl":"https:\/\/staging.tool4staffing.com\/wp-content\/uploads\/2021\/12\/blog-min.jpeg","width":512,"height":341},{"@type":"BreadcrumbList","@id":"https:\/\/staging.tool4staffing.com\/?p=4441#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/staging.tool4staffing.com\/"},{"@type":"ListItem","position":2,"name":"Les nouvelles tactiques de marque employeur : quand s\u2019arracher les meilleurs talents devient la guerre"}]},{"@type":"WebSite","@id":"https:\/\/staging.tool4staffing.com\/#website","url":"https:\/\/staging.tool4staffing.com\/","name":"Tool4staffing","description":"","publisher":{"@id":"https:\/\/staging.tool4staffing.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/staging.tool4staffing.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/staging.tool4staffing.com\/#organization","name":"Tool4staffing","alternateName":"T4S","url":"https:\/\/staging.tool4staffing.com\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/staging.tool4staffing.com\/#\/schema\/logo\/image\/","url":"https:\/\/staging.tool4staffing.com\/wp-content\/uploads\/2021\/12\/logo_2026.png","contentUrl":"https:\/\/staging.tool4staffing.com\/wp-content\/uploads\/2021\/12\/logo_2026.png","width":576,"height":350,"caption":"Tool4staffing"},"image":{"@id":"https:\/\/staging.tool4staffing.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/staging.tool4staffing.com\/#\/schema\/person\/21a7c2dac30895fb96d3aff0551d6213","name":"too1adm","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/b75a6011918b6771a64fd3fb4e6dd169a4bafdb25b42643a6f3577bc14999afc?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/b75a6011918b6771a64fd3fb4e6dd169a4bafdb25b42643a6f3577bc14999afc?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b75a6011918b6771a64fd3fb4e6dd169a4bafdb25b42643a6f3577bc14999afc?s=96&d=mm&r=g","caption":"too1adm"},"sameAs":["https:\/\/tool4staffing.com"],"url":"https:\/\/staging.tool4staffing.com\/?author=1"}]}},"lang":"fr","translations":{"fr":4441},"pll_sync_post":{},"_links":{"self":[{"href":"https:\/\/staging.tool4staffing.com\/index.php?rest_route=\/wp\/v2\/posts\/4441","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/staging.tool4staffing.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/staging.tool4staffing.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/staging.tool4staffing.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/staging.tool4staffing.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4441"}],"version-history":[{"count":0,"href":"https:\/\/staging.tool4staffing.com\/index.php?rest_route=\/wp\/v2\/posts\/4441\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/staging.tool4staffing.com\/index.php?rest_route=\/wp\/v2\/media\/4442"}],"wp:attachment":[{"href":"https:\/\/staging.tool4staffing.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4441"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/staging.tool4staffing.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4441"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/staging.tool4staffing.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4441"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}