{"id":9185,"date":"2022-07-08T17:38:30","date_gmt":"2022-07-08T15:38:30","guid":{"rendered":"https:\/\/www.tool4staffing.com\/?p=9185"},"modified":"2026-03-25T15:55:25","modified_gmt":"2026-03-25T14:55:25","slug":"apres-le-growth-hacking-decouvrez-le-talent-hacking","status":"publish","type":"post","link":"https:\/\/staging.tool4staffing.com\/?p=9185","title":{"rendered":"Apr\u00e8s le Growth Hacking, d\u00e9couvrez le Talent Hacking"},"content":{"rendered":"\t\t
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Le Growth Hacking c\u2019est quoi?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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C\u2019est un terme tr\u00e8s \u00e0 la mode depuis quelques ann\u00e9es dans le monde digital. Le Growth hacking d\u00e9signe l’ensemble des pratiques qui permettent d\u2019atteindre une croissance forte \u00e0 partir d\u2019astuces peu co\u00fbteuses. Des astuces souvent de nature technique. Mais qui ont fait leur preuve. Au point que certaines d\u2019entre elles sont d\u00e9sormais devenues des normes, comme l\u2019emploi de messages automatis\u00e9s pour contacter d\u2019\u00e9ventuels prospects.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Du growth hacking dans le recrutement? <\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Le march\u00e9 de l\u2019emploi transforme aujourd\u2019hui le candidat en ressource rare. L\u2019\u00e9poque o\u00f9 une bonne \u201cmarque employeur\u201d suffisait est belle et bien r\u00e9volue.<\/span><\/p>

Les entreprises cherchent donc une \u201castuce\u201d pour aller chercher \u00e0 moindre co\u00fbt leurs candidats. Car dans beaucoup d\u2019entre elles, les chaises vides dans les bureaux deviennent un enjeu majeur pour leur croissance. Comme les ESN avec les d\u00e9veloppeurs. Dans ce secteur, la p\u00e9nurie de talent est telle que selon le Syntec Num\u00e9rique, le rachat d\u2019une ESN concurrente est motiv\u00e9 \u00e0 51% par l\u2019acquisition de ses d\u00e9veloppeurs et seulement \u00e0 31% par l\u2019acquisition de sa base de clients.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Traiter le candidat comme un prospect<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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\u201cIl faut traiter le candidat comme un client\u201d nous ressassent depuis plusieurs ann\u00e9es les blogs RH, sans r\u00e9ellement donner des id\u00e9es de fonds sur le sujet. Mais tous les commerciaux ou fondateurs d\u2019entreprise le savent bien : avant de devenir un client, il faut passer par la case prospect.<\/span><\/p>

Les entreprises qui tireront leur \u00e9pingle du jeu dans la bataille en cours seront celles qui auront compris cela : il faut aller prospecter les candidats. Les traiter comme des potentiels futurs clients. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"Demande\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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Je n\u2019ai pas le temps Jean-Pierre!<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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La mauvaise nouvelle : prospecter cela prend du temps, beaucoup de temps. Trouver les candidats, les qualifier via leur profils, les contacter, les relancer\u2026.<\/span><\/p>

La bonne nouvelle : des outils commerciaux existent pour automatiser cette partie sur la prospection.\u00a0<\/span><\/p>

La tr\u00e8s tr\u00e8s bonne nouvelle : Tool4staffing a d\u00e9cid\u00e9 d\u2019int\u00e9grer ces outils de prospection directement dans son logiciel de recrutement. Voil\u00e0 pourquoi son logiciel SaaS est bien plus qu\u2019un ATS, c\u2019est un TPS : Talent Prospecting Software.\u00a0<\/span><\/p>

Un moyen parfait d\u2019utiliser les \u201castuces\u201d du growthacking dans le recrutement. Pour entrer dans <\/span>le recrutement 3.0<\/a><\/span>, aussi appel\u00e9 le talent hacking.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Le Talent Hacking, kesaco ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Le growthacking appliqu\u00e9 au recrutement, concr\u00e8tement, cela donne quoi?\u00a0<\/span><\/p>

Premi\u00e8rement, le recruteur d\u00e9finit une base de candidats cible sur LinkedIn via les outils de recherche classique : <\/span>Linkedin<\/a><\/span>, Recruiter ou Recruiter Lite.\u00a0<\/span><\/p>

Le recruteur d\u00e9finit ensuite le message qu\u2019il veut envoyer \u00e0 la base des candidats cibles. Le ou les messages, car quand il y en a plusieurs, on appelle cela, dans le jargon du marketing, une s\u00e9quence. Les messages sont configurables quasiment \u00e0 l\u2019infini pour \u00eatre enti\u00e8rement personnalis\u00e9s. Ainsi, chacun des candidats-prospects re\u00e7oit un message propre qui a l\u2019air d\u2019avoir \u00e9t\u00e9 envoy\u00e9 par le profil LinkedIn du recruteur.<\/span><\/p>

D\u00e8s que le candidat r\u00e9pond : le recruteur est averti. La partie humaine reprend alors la main. Une inbox intelligente permet de g\u00e9rer les r\u00e9ponses de mani\u00e8re intuitive et instantan\u00e9e.<\/span><\/p>

Si le candidat est int\u00e9ress\u00e9 et que son profil correspond bien, le recruteur peut alors en un clic l\u2019int\u00e9grer \u00e0 son pipe de candidature classique<\/span><\/p>

Solution unique sur le march\u00e9, le module de prospection de candidats int\u00e9gr\u00e9 \u00e0 Tool4staffing fait prendre au recruteur une longueur d\u2019avance car il permet de contacter un grand nombre de candidats de mani\u00e8re personnalis\u00e9e. M\u00eame s\u2019ils ne sont pas int\u00e9ress\u00e9s \u00e0 l\u2019instant T, le recruteur peut int\u00e9grer les candidats \u00e0 son logiciel, l\u2019IA de matching se chargera de les faire ressortir au moment opportun.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"Demande\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Le Growth Hacking c\u2019est quoi? C\u2019est un terme tr\u00e8s \u00e0 la mode depuis quelques ann\u00e9es dans le monde digital. Le Growth hacking d\u00e9signe l’ensemble des pratiques qui permettent d\u2019atteindre une croissance forte \u00e0 partir d\u2019astuces peu co\u00fbteuses. Des astuces souvent de nature technique. Mais qui ont fait leur preuve. Au point que certaines d\u2019entre elles […]<\/p>\n","protected":false},"author":12,"featured_media":9194,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[20],"tags":[],"class_list":["post-9185","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-carte-blanche"],"acf":[],"yoast_head":"\nApr\u00e8s le Growth Hacking, d\u00e9couvrez le Talent Hacking - Tool4staffing<\/title>\n<meta name=\"description\" content=\"Le Growth Hacking d\u00e9signe l'ensemble des pratiques permettant d\u2019atteindre une croissance forte \u00e0 partir d\u2019astuces peu co\u00fbteuses, d\u00e9couvrez le Talent Hacking...\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Apr\u00e8s le Growth Hacking, d\u00e9couvrez le Talent Hacking - 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